
CMO audit series, Part 2: Untangling the web of mobile technology
This CMO audit series sets out to provide insight into the six most significant growth drivers in marketing: customer journey, marketing...

Google settles Russian antitrust case over default Android apps
Google and Russia’s Federal Antimonopoly Service (FAS) have settled the antitrust case focused on the pre-installation of Google apps on...

Local search ranking factors: What’s working in 2017 [Podcast]
So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge...

Survey surprise: Consumers very forgiving of non-mobile-friendly websites
While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something...

Cost-per-visit ad models, offline verification set to shake up online advertising
Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, according to the most...

Mobile engagement just got even more important for marketers. Here’s what you need to be thinking ab
But to succeed in a mobile-first world, marketing and product teams often need to merge, ensuring a business’s mobile strategy is aligned...

How to rule the App Store in 2017: 5 trends to use to your advantage
App Store Optimization (ASO) in 2017 demands that app publishers stay one step ahead of the competition by taking advantage of newly...

Why the future is all about PASO — personal assistant search optimization
Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO....

Timberland & Quaker Oats testing new ad formats from PadSquad to stand out on mobile
New York-based PadSquad is aiming to shake things up in the mobile ad creative world. The firm — platform meets creative agency — is...

Yelp buys Turnstyle to expand targeting and offline attribution capabilities
Earlier this week, Yelp bought a company called Turnstyle for a reported $20 million. Turnstyle can be characterized in various ways; it...

Android now the world’s dominant OS, surpassing Windows
According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect...

Baidu becomes Google’s biggest ally in mobile page speed
The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao...

Mobile now accounts for nearly 70% of digital media time [comScore]
Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform...

Amazon’s newest idea: Online grocery orders delivered directly to your car
Amazon’s latest foray into bridging the divide between e-commerce and physical commerce is AmazonFresh Pickup, a service that offers...

Pay-per-visit mobile ad model uses AI to predict store visitation
UK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit...

How changes to consumer privacy law might impact marketers and martech
TVs are “spying” on us, and so are sex toys. The Senate also just reversed an Obama-FCC rule that imposed limits on what ISPs and...

Foursquare offers Analytics product for retailers, multi-location brands
Continuing its transformation into a data company, this week Foursquare announced Foursquare Analytics, “a dynamic foot traffic dashboard...

Advice for AMP-curious publishers
The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35...

Amazon adds Alexa to its main iOS app
Twin Design / Shutterstock.com Amazon has announced that it’s integrating Alexa into its Amazon iOS shopping app. This adds the Alexa...
























