StepsAway launches in-store, WiFi-based marketing for retailers
Mobile marketing platform StepsAway builds mobile shopping portals for malls on top of guest WiFi access. Now the company is offering an...
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AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads
At Tuesday’s Google Marketing Next event, Google announced more integrations for AMP for Display and Search advertisers. For search...
Facebook and Google have dominated smartphone screens for the past three years
Measurement firm comScore released its latest round of online and mobile rankings for the US market. Since comScore began reporting on...
YouTube location extensions, in-store sales measurement now available
Alexey Boldin / Shutterstock.com This morning, at Google Marketing Next in San Francisco, the company is making a number of ads and...
Amazon is paying Alexa game developers. Will that expand to all skills categories?
Voice analytics platform VoiceLabs recently launched audio ads, arguing that developers needed to get paid and Amazon wasn’t offering its...
Google pushes AMP Ads adoption, announces Celtra & Moat integrations
Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. Now, Google wants to make AMP the...
Your AMP inventory is worth more than you think
There’s a good chance your AMP ad setup involved plugging in one or two programmatic exchanges, plus a paid link module at the bottom of...
Google adds more ads to Play Store, and other app ads news from I/O
Google will now show app ads on the Google Play Store home page and app listings pages. The company made several app ad announcements at...
Amazon says push notifications are coming soon to Alexa-enabled devices
A big change is coming to Alexa-enabled devices. Rather than only responding after a human asks for information, skills will soon be able...
Twitter co-founder Biz Stone returning to company to help ‘guide culture’
Twitter co-founder Biz Stone is returning to the company in a new role. In a blog post, Stone, the CEO of Jelly, said that he will be...
VoiceLabs launches audio ads for Alexa skills
Amazon Echo, housing the Alexa intelligent agent Voice analytics company VoiceLabs introduced audio ads for Alexa to help developers make...
What will Echo Show’s screen mean for the digital assistant device market?
If Amazon had introduced the Echo Show before its original Echo speaker device, it might not have been as successful. It might have been...
Breaking out of travel silo, TripAdvisor taps Grubhub for restaurant delivery
Seeking to expand consumer use cases, earlier this week TripAdvisor announced a deal with Grubhub to bring restaurant delivery to it...
Microsoft says it’s infusing AI into all of its products from Xbox to Office
Microsoft wants to make AI available to all developers through its “intelligent cloud” and accessible to devices at the “intelligent...
Empyr debuts ultimate performance marketing model: ‘cost per revenue’
In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into stores and...
10 common mistakes companies make with mobile
Here are a few stats to reinforce the criticality of creating a great mobile (or even better, omnichannel) experience for customers:...
Google AdSense now allows 300×250 ads above the fold on mobile
With a policy update announced Tuesday, AdSense publishers can now include 300×250 ad units above the fold on their mobile websites. In a...
Report: Google Assistant beats rivals for questions answered and accuracy
Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the...
Simple tips to get your app indexed, ranked & installed
Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy...
One Google Home device can now support up to six separate users
In the battle to compete with Amazon’s Alexa devices, Google Home just introduced something that could be a meaningful differentiator. It...
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