StepsAway launches in-store, WiFi-based marketing for retailers
Mobile marketing platform StepsAway builds mobile shopping portals for malls on top of guest WiFi access. Now the company is offering an...
Mobile marketing platform StepsAway builds mobile shopping portals for malls on top of guest WiFi access. Now the company is offering an...
At Tuesday’s Google Marketing Next event, Google announced more integrations for AMP for Display and Search advertisers. For search...
Measurement firm comScore released its latest round of online and mobile rankings for the US market. Since comScore began reporting on...
Alexey Boldin / Shutterstock.com This morning, at Google Marketing Next in San Francisco, the company is making a number of ads and...
Voice analytics platform VoiceLabs recently launched audio ads, arguing that developers needed to get paid and Amazon wasn’t offering its...
Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. Now, Google wants to make AMP the...
There’s a good chance your AMP ad setup involved plugging in one or two programmatic exchanges, plus a paid link module at the bottom of...
Google will now show app ads on the Google Play Store home page and app listings pages. The company made several app ad announcements at...
A big change is coming to Alexa-enabled devices. Rather than only responding after a human asks for information, skills will soon be able...
Twitter co-founder Biz Stone is returning to the company in a new role. In a blog post, Stone, the CEO of Jelly, said that he will be...
Amazon Echo, housing the Alexa intelligent agent Voice analytics company VoiceLabs introduced audio ads for Alexa to help developers make...
If Amazon had introduced the Echo Show before its original Echo speaker device, it might not have been as successful. It might have been...
Seeking to expand consumer use cases, earlier this week TripAdvisor announced a deal with Grubhub to bring restaurant delivery to it...
Microsoft wants to make AI available to all developers through its “intelligent cloud” and accessible to devices at the “intelligent...
In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into stores and...
Here are a few stats to reinforce the criticality of creating a great mobile (or even better, omnichannel) experience for customers:...
With a policy update announced Tuesday, AdSense publishers can now include 300×250 ad units above the fold on their mobile websites. In a...
Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the...
Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy...
In the battle to compete with Amazon’s Alexa devices, Google Home just introduced something that could be a meaningful differentiator. It...