How Life is Good built a content-first app with an 89% retention rate
Life is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that...
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How the iPhone spawned the evolution of mobile engagement
When he introduced it, Jobs positioned the device as three revolutionary products in one: a phone, an iPod and an internet device. Top...
Startup Acquired launches new platform for managing mobile app install campaigns
Singular and Apsalar announced their merger this week into a unified mobile marketing, analytics and attribution platform, and now...
Singular merges with Apsalar to form ‘unified analytics platform’ for mobile
Singular and Apsalar announced this week they are merging to create “a unified analytics platform” for mobile analytics and attribution....
Branch offers first deep-linking from ads on AMP pages to app content
Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages...
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
A new report from MomentFeed argues that “over 80 percent of consumer time on mobile devices is now spent on the apps, websites and...
Snapchat’s Snap Map plots Stories by location but not ads (yet)
Snapchat is giving people a better look at what’s going on in the world but is not including a place for advertisers (at least not yet)....
Customer engagement in the age of mobile, social and messaging
From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no single formula, no...
Apple’s Business Chat is a powerful new channel for customer service & inbound sales
The HomePod got most of the attention and headlines last week at Apple’s developer conference. However, Business Chat may be the...
Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week,...
Why notifications deliver great CX
Looking at my own lock screen, I see a handful of likes from social networks like Twitter, Facebook and Instagram. There are some...
Location data predictive of retail store closures
As marketers are discovering, mobile location data can be used for many purposes. Among them, according to inMarket, is predicting retail...
Report: Google’s Chrome ad blocker coming to both PC and mobile ‘within 6 months’
In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication...
Microsoft clones Snapchat’s Stories for its reimagined Skype experience
Skype was first released in 2003 as a messaging and free calling tool — ahead of its time. Since then it has evolved, been acquired by...
Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Some in the industry argue that ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by...
AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
Mobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as...
City Furniture taps Apple, IBM for in-store apps to improve the sales experience
Whether you see what’s happening right now with retail store closures as a right-sizing or a harbinger of the “retail apocalypse,”...
Former Android boss launches devices to compete with Google Pixel and Google Home
Andy Rubin, former Google employee and creator of the Android operating system, unveiled two new products from his new company: a...
PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
Years ago, PlaceIQ CEO Duncan McCall was one of the very first to recognize the significance of location data, not just for ad...
Journey analytics: The GPS for understanding your customers
That’s why it’s so important to understand when, where and how customers connect with your business. However, the always-on consumer is...
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