Fahad HJun 30, 20173 min readHow Life is Good built a content-first app with an 89% retention rateLife is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that...
Fahad HJun 29, 20173 min readHow the iPhone spawned the evolution of mobile engagementWhen he introduced it, Jobs positioned the device as three revolutionary products in one: a phone, an iPod and an internet device. Top...
Fahad HJun 29, 20171 min readStartup Acquired launches new platform for managing mobile app install campaignsSingular and Apsalar announced their merger this week into a unified mobile marketing, analytics and attribution platform, and now...
Fahad HJun 28, 20171 min readSingular merges with Apsalar to form ‘unified analytics platform’ for mobileSingular and Apsalar announced this week they are merging to create “a unified analytics platform” for mobile analytics and attribution....
Fahad HJun 27, 20171 min readBranch offers first deep-linking from ads on AMP pages to app contentGoogle’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages...
Fahad HJun 23, 20171 min readTop 15 smartphone apps becoming a static list owned by Google, Facebook, AppleA new report from MomentFeed argues that “over 80 percent of consumer time on mobile devices is now spent on the apps, websites and...
Fahad HJun 21, 20173 min readSnapchat’s Snap Map plots Stories by location but not ads (yet)Snapchat is giving people a better look at what’s going on in the world but is not including a place for advertisers (at least not yet)....
Fahad HJun 19, 20175 min readCustomer engagement in the age of mobile, social and messagingFrom a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no single formula, no...
Fahad HJun 12, 20173 min readApple’s Business Chat is a powerful new channel for customer service & inbound salesThe HomePod got most of the attention and headlines last week at Apple’s developer conference. However, Business Chat may be the...
Fahad HJun 11, 20171 min readDo SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO productIn addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week,...
Fahad HJun 9, 20175 min readWhy notifications deliver great CXLooking at my own lock screen, I see a handful of likes from social networks like Twitter, Facebook and Instagram. There are some...
Fahad HJun 7, 20171 min readLocation data predictive of retail store closuresAs marketers are discovering, mobile location data can be used for many purposes. Among them, according to inMarket, is predicting retail...
Fahad HJun 1, 20172 min readReport: Google’s Chrome ad blocker coming to both PC and mobile ‘within 6 months’In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication...
Fahad HJun 1, 20171 min readMicrosoft clones Snapchat’s Stories for its reimagined Skype experienceSkype was first released in 2003 as a messaging and free calling tool — ahead of its time. Since then it has evolved, been acquired by...
Fahad HMay 31, 20172 min readSurvey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobileSome in the industry argue that ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by...
Fahad HMay 31, 20171 min readAppsFlyer launches mobile anti-fraud initiative, updates its fraud detection servicesMobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as...
Fahad HMay 31, 20172 min readCity Furniture taps Apple, IBM for in-store apps to improve the sales experienceWhether you see what’s happening right now with retail store closures as a right-sizing or a harbinger of the “retail apocalypse,”...
Fahad HMay 31, 20172 min readFormer Android boss launches devices to compete with Google Pixel and Google HomeAndy Rubin, former Google employee and creator of the Android operating system, unveiled two new products from his new company: a...
Fahad HMay 30, 20172 min readPlaceIQ making location intelligence more accessible with new ‘LandMark’ toolYears ago, PlaceIQ CEO Duncan McCall was one of the very first to recognize the significance of location data, not just for ad...
Fahad HMay 30, 20172 min readJourney analytics: The GPS for understanding your customersThat’s why it’s so important to understand when, where and how customers connect with your business. However, the always-on consumer is...
