Report: More than 50% of digital media time now spent within five mobile apps
The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the...
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5 steps to grow your app user base, lifted from the Uber playbook
David Sacks, former PayPal COO and a seasoned tech investor, tweeted a photo of a simple sketch of the feedback loop that drives Uber’s...
FTC-Uber data settlement subjects company to privacy audits for next 20 years
Uber has settled a privacy complaint brought by the Federal Trade Commission (FTC), charging that it failed to sufficiently protect...
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Proximity and beacon data platform Unacast has released its Q2 Proximity.Directory report. The report goes beyond marketing use cases to...
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with...
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
The US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the...
What’s next (and now) for mobile attribution
There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester...
Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone
This afternoon Apple reported quarterly revenues of $45.4 billion, which beat Wall Street expectations. Earnings per share also beat...
UberMedia buys Cintric to blend first and third party data for ‘always-on’ location
A few years ago most marketers didn’t know how to use location; it was about “geofencing,” Starbucks and mobile coupons. Today they...
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social...
How to tell whether a site is adaptive or responsive
As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design...
The most brand-safe app category is not what you’d expect
pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being...
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in...
4 things missing in your app that are costing you users
90 percent of users stop using an app just one week after downloading it. This is a particularly bleak reality for app owners who invest...
Social media pages for store locations have 5x the engagement of brand pages [Report]
Until comparatively recently, most multilocation brands and enterprises didn’t maintain separate corporate and individual store location...
The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it
There is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than...
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on...
Here’s why marketers should not ignore this Supreme Court case
The massive flow of data emanating from mobile phones and sent by carriers into the ad and marketing ecosystem could hit a blockade in...
New evidence highlights the conversion lift of mobile optimization
No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage...
AppsFlyer makes its attribution data more transparent
Transparency is arguably the biggest driver of change in ad tech these days. And attribution service AppsFlyer is offering another way to...
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