Fahad HAug 24, 20172 min readReport: More than 50% of digital media time now spent within five mobile appsThe popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the...
Fahad HAug 24, 20173 min read5 steps to grow your app user base, lifted from the Uber playbookDavid Sacks, former PayPal COO and a seasoned tech investor, tweeted a photo of a simple sketch of the feedback loop that drives Uber’s...
Fahad HAug 15, 20172 min readFTC-Uber data settlement subjects company to privacy audits for next 20 yearsUber has settled a privacy complaint brought by the Federal Trade Commission (FTC), charging that it failed to sufficiently protect...
Fahad HAug 15, 20171 min readReport: ‘Asset tracking’ now a primary use case for indoor location and beaconsProximity and beacon data platform Unacast has released its Q2 Proximity.Directory report. The report goes beyond marketing use cases to...
Fahad HAug 15, 20172 min readAdWords app-install campaigns to sunset as Universal App Campaigns take overGoogle launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with...
Fahad HAug 14, 20171 min readNew research shows Hispanic millennial shoppers are ‘a driving force’ of US economyThe US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the...
Fahad HAug 7, 20173 min readWhat’s next (and now) for mobile attributionThere is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester...
Fahad HAug 1, 20172 min readApple beats Wall Street expectations, offers strong guidance ahead of new iPhoneThis afternoon Apple reported quarterly revenues of $45.4 billion, which beat Wall Street expectations. Earnings per share also beat...
Fahad HAug 1, 20171 min readUberMedia buys Cintric to blend first and third party data for ‘always-on’ locationA few years ago most marketers didn’t know how to use location; it was about “geofencing,” Starbucks and mobile coupons. Today they...
Fahad HJul 30, 20171 min readReport: Customer satisfaction with search drops, in social Google+ beats FacebookEarlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social...
Fahad HJul 28, 20171 min readHow to tell whether a site is adaptive or responsiveAs most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design...
Fahad HJul 17, 20173 min readThe most brand-safe app category is not what you’d expectpulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being...
Fahad HJul 17, 20172 min readMove over millennials, Gen-Z now the largest single population segmentAccording to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in...
Fahad HJul 14, 20173 min read4 things missing in your app that are costing you users90 percent of users stop using an app just one week after downloading it. This is a particularly bleak reality for app owners who invest...
Fahad HJul 11, 20171 min readSocial media pages for store locations have 5x the engagement of brand pages [Report]Until comparatively recently, most multilocation brands and enterprises didn’t maintain separate corporate and individual store location...
Fahad HJul 10, 20171 min readThe state of mobile ad blocking: what the internet giants are doing to prevent (or enable) itThere is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than...
Fahad HJul 7, 20171 min readIAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platformsThe IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on...
Fahad HJul 6, 20172 min readHere’s why marketers should not ignore this Supreme Court caseThe massive flow of data emanating from mobile phones and sent by carriers into the ad and marketing ecosystem could hit a blockade in...
Fahad HJul 5, 20175 min readNew evidence highlights the conversion lift of mobile optimizationNo one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage...
Fahad HJul 3, 20171 min readAppsFlyer makes its attribution data more transparentTransparency is arguably the biggest driver of change in ad tech these days. And attribution service AppsFlyer is offering another way to...
