Facebook and Google AdWords are still the top media sources driving mobile app installs, but Apple Search Ads is on the rise, according...

cookie-blocking to a whole new level and will drastically impact a brand’s ability to maintain direct relationships with its customers....

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all...

In San Francisco on October 4, Google held its “Made by Google” hardware event. This comes in the wake of Apple’s recent iPhone X launch...

A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in...

One reason is that they’re not organized well enough to address mobile. For many companies operating in the mobile space, something still...

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages...

Black Friday and Cyber Monday sales cycle, followed immediately by December’s holiday shopping frenzy. This holiday season is set to be...

Bots are often discussed as a kind of magic solution for marketers: scalable, customizable and attractive to millennials. Some of that is...

Mobile wallets remain underappreciated and underutilized by retailers. Mobile wallet passes are more lightweight than full-blown retail...

According to a report in Financial Times, Amazon is working on “smart glasses” powered by its intelligent agent, Alexa. The report says...

Impatience is a virtue. This just might be the mantra for today’s connected consumer. They live in an on-demand economy where, with a few...

Most of what was announced today has already been written about at length because of leaks. So the drama that used to come with Apple...

As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in the response to Apple’s...

Location data has become a kind of Swiss Army Knife for digital marketing. It can be used for audience targeting and segmentation, for...

Let’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right...

Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new...

In what is sure to be a model for other publishers, last week Google and Vogue magazine announced a partnership that offers “behind the...

The major advantage that traditional retailers had over Amazon was the availability and immediacy of stores. You could see and touch...