https://www.flickr.com/photos/blakespot/6860486028 As we approach the holiday season, you’ll be hearing plenty about the impact of mobile...

About a year ago, AdWords introduced Estimated Cross-Device Conversions to give advertisers a better sense of what different device types...

People are relying more and more on mobile devices to help them navigate their daily lives. Whether it’s finding a place to eat,...

Earlier this year at SMX West, I presented this revised peeing Calvin graphic as my attempt to visualize how I imagine responsive web...

Unless you live under a rock, you are likely aware that Apple announced its new line of products on September 9. While there weren’t any...

As we learned on September 9, Apple is putting Passbook at the center of its Apple Pay system, which I believe will make Passbook one of...

The long awaited Apple Watch is finally here. Yes, it looks amazing. Yes, it is expensive. And, yes, it’s not really a necessity, but...

The Siren, the emblem of Starbucks, is not only an iconic symbol — she depicts the obsession that the coffee king has cultivated in all...

Today’s consumers use more media in their purchase process than ever, but mobile is becoming a dominant force. In fact, according to xAd...

This article is part of Marketing Land’s Holiday Retailer series. Let’s face it. Mobile shopping, especially on the smartphone, is still...

A recent study from Kenshoo on Enhanced Campaigns might explain why paid and organic search marketers still aren’t spending the resources...

App Store Optimization (ASO), while still a relatively new venture for many marketers, is one of the best ways to promote a new or...

Offering a “best price” guarantee to customers certainly isn’t a new concept. In fact, the world’s largest public corporation, Walmart,...

It’s no secret: the retail landscape has changed. Brands must work harder than ever before to capture the attention of consumers. Not...

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to...

No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and...

We’ve all heard for several years that the effectiveness of advertising — print, television, radio and even digital — is suffering from...

When a user loads a webpage, they aren’t doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that...

There is a lot of buzz about mobile wallets — mostly, the challenges facing mass adoption of mobile payments. This has left many...

In this complex and fragmented marketing landscape where a consumer’s purchasing journey moves from desktop to mobile to offline...