Has the legendary “year of mobile” crept up on you? Perhaps you’ve been hearing about the importance of mobile for years but haven’t...

If you have a smartphone, chances are you get regular push notifications from apps like Facebook, your bank, your favorite news sites...

It has been a busy month for Snapchat. It announced the launch of its premium content channel Discover, released its first web series on...

2014 was by far one of the most successful years in e-commerce sales and one of the first times we saw mobile contribute a significant...

Are you ready for some football? And commercials? And trolling your rivals’ Twitter feeds? And pre-ordering your Super Bowl XLIX World...

The phone call is experiencing a renaissance. Once the golden child of desired advertising outcomes for direct response marketers, calls...

Depending upon who you ask, responsive web design is either used by 82% of webmasters or 11.8% of webmasters. Recently on Google+, the...

As we kick off another new year, it’s helpful for marketers to look backward and forward as they set their blueprint for the next twelve...

Mobile devices and consumers’ rapid adoption of them are affecting all aspects of digital marketing, as people increasingly seek to...

For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this...

It seems like we’ve been hearing that “this is the year of mobile” since the late 1990s. And yet, every year, it never seems like mobile...

2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and...

There is no question that mobile is playing a more important role in influencing consumers as they shop. According to a recent report by...

The U.S. Department of Transportation estimates that the Thanksgiving holiday will see long-distance travel increase by 54% and another...

Over the past few years, a lot of companies have developed a mobile app — or at least considered it. In some cases, a mobile app is...

In last month’s column, we looked at three different usage-based stats that help frame the mobile ecosystem for marketers. Now that we...

Whether it’s a text message from Express for a “20% off a $50+ purchase” deal or the instant video for Age of War at the end of a Ruzzle...

Mobile is a powerful channel that yields significant offline activity. Consumers are using their mobile devices to make decisions...

If you’ve been keeping your eyes open, the shift to a mobile-first world should come as no surprise. Even beyond the data itself, all you...

And while smartphones and tablets have been around for several years now, we are starting to reach a tipping point on many fronts where...