In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our...

Getting inside the minds of the retail customer and influencing them at the right moment during their buying journey is no new challenge...

The term, similar to “big data,” is becoming so overused that it has started to lose its meaning. Some might wonder if mobile first...

Mobile wallets — the technology inside your mobile device that includes payment software such as Apple Wallet — have realized slow but...

Buyer behavior is rapidly changing and forcing brands across all verticals to adjust and conform to the interactive world. Nearly every...

Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more...

It has been more than a month since Google’s mobile update occurred, and many marketers are moving on to the next thing, having not seen...

The average American male works 12 fewer hours a week compared with 40 years ago, according to The Economist. A significant rise in...

Google has finally released an app for the Apple Watch, the Google News & Weather app. Google made no official announcement about this....

Nonetheless, the announcement was unprecedented in one respect: Google ostensibly manages some 200 algorithms that govern how websites...

During the last two years, I’ve annually dedicated one of the 12 mobile marketing articles I write for Marketing Land to covering some of...

Mobile has dominated much of the current conversation surrounding call analytics, and a recent consumer survey from the Local Search...

You might not believe it, but not everything that can be said about the Apple Watch has been said. Something really important has been...

The countdown to the Google mobile update is on. Now we have two days in April to give us agita — April 15 (of course) and April 21.  I...

Just like major events such as the Consumer Electronics Show (CES) and TED, SXSW Interactive has become a fountain of innovation. As...

During the 2015 Automotive News World Congress conference in January, a panel of auto industry experts discussed the necessity for better...

Beacon technology has been in the news for its potential to revolutionize the retail industry and bridge the gap between mobile...

When I recently learned that author and Altimeter CEO, Charlene Li, had a new book coming out and that she was open to doing interviews...

Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in the form of...

Establishing proper attribution for mobile’s role in influencing and driving offline conversions is a challenge for the brick-and-mortar...