Mobilegeddon. But for me, 2016 marks the 10th year that I’ve been observing and thinking about mobile SEO. In the early days, mobile SEO...

Dynamic number insertion (DNI) technology, often referred to as keyword-level call tracking, has been around for a while, with marketers...

Last week, I had the luxury of sitting in on a panel hosted by the Advertising Research Foundation titled, “Millennials Unplugged: What...

Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues...

Saying “no” to a client who wants to spend more money in your channel isn’t usually a digital marketer’s first instinct, but it’s a whole...

I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on...

Earlier this month, Google announced the Accelerated Mobile Page Project, or AMP, a new open-source initiative aimed at helping pages...

The biggest hurdle is the fact that most people don’t use mobile apps unless one of three use cases is present: Rote activities (meaning...

The decade of mobile is finally upon us, and that’s leading many to conclude that companies and marketers must make mobile their top...

You may already be measuring the success of your marketing programs by tracking offline phone leads and using the data as proof of ad...

In a few months, if you’re like me, you’ll be planning your 2016 budget, and that’ll include deciding which conferences to attend. At 3Q...

So you’ve checked the box and now have a mobile-friendly site. “Mobilegeddon” convinced you that mobile searchers are worth paying...

Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers...

If someone had told you 10 years ago that a coffee company out of Seattle would lead the mobile revolution, you probably would have...

Marketing is at the helm or in the hot seat, depending on your level of readiness. Marketing executives are three times more likely to...

On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 times a week. With some 2.1...

I’ve got good news and bad news (or no news at all if you’ve been paying attention!). The good news: Mobile success is more attainable...

Which would you prefer? Columnist Bryson Meunier argues that responsive web design is the McDonald’s Cheeseburger of SEO and mobile Web...

Today, most marketers will state that mobile is one of their top priorities. However, when you dig deeper, you discover that many mobile...

Digital marketing optimization and bid management solutions are essential to today’s marketers’ ad tech toolbox. Vendors like...