700,000 domains creating AMP content, with 600 million AMPs indexed by Google in October 2016. Ten months ago, AMP hadn’t launched in...

location-based applications, and while new players were popping up every day, there really wasn’t any critical mass. My co-author and I...

Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways....

Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs...

from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to...

10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there...

first started writing for Search Engine Land, President Barack Obama was just starting his first term in office, Lady Gaga was showing...

Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer. By now most publishers should be aware of...

Rich data is about to do for call analytics what it has done for customer behavior online: build a rich profile of each caller and...

65 percent of all iOS app discovery takes place via organic in-store (iTunes) search. If app discovery is a big part of your business...

As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want...

Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can...

Mobile has changed the game, and marketers have to change with it. Consumers aren’t just mobile-first, they’re pushing to become...

At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly,...

TK Kurikawa / Shutterstock.com For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an...

Mobile ad networks are one big reason mobile remains one of the hardest facets of digital marketing to master. We can’t scale without...

You’re organizing all wrong around mobile. It’s tough to hear, but it’s true. At some point over the past few years, your CEO, board or...

Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find brands...

Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a...

A couple of weeks back, I sounded the alarm on what my colleagues and I are calling the “Mobile Engagement Crisis.” It’s an industrywide...