Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only channel for brands to...

Here are a few stats to reinforce the criticality of creating a great mobile (or even better, omnichannel) experience for customers:...

But to succeed in a mobile-first world, marketing and product teams often need to merge, ensuring a business’s mobile strategy is aligned...

App Store Optimization (ASO) in 2017 demands that app publishers stay one step ahead of the competition by taking advantage of newly...

five times more reach than national Facebook pages and eight times more impressions. Today, there are more than 60 million active...

With nearly 80 percent of all social media engagement happening through mobile phones, marketers can now effectively leverage location...

Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next...

Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile...

Back when apps were first launched, people were enthralled by the excitement of what their devices had to offer. Weather updates at your...

chrisdorney / Shutterstock.com Am I glad that 2016 is over. From David Bowie to Carrie Fisher and George Michael, the year was full of...

But there’s another fast-growing trend that competitive organizations are focused on — and it’s giving smart companies an edge over the...

To that end, I asked about 20 friends, colleagues and clients for their input. From that group, I received 11 responses. Of course, I...

If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy...

Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis —...

They also provide a brand showcase publishers should love. AMP “Top Stories” scrolling rich card carousel in Google mobile search But...

In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge...

Cisco anticipates nearly 80 percent of all global web traffic will come from video in 2019, which should make it an integral part of...

Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers...

mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech...

My short answer is, yes, there are very talented companies who are probably better off without an agency. When growth is one of your core...