As the conversation progressed, the truth came out. The agency principal looks at the sales team, shrugs and says, “I love working with...

In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and...

cookie-blocking to a whole new level and will drastically impact a brand’s ability to maintain direct relationships with its customers....

One reason is that they’re not organized well enough to address mobile. For many companies operating in the mobile space, something still...

Impatience is a virtue. This just might be the mantra for today’s connected consumer. They live in an on-demand economy where, with a few...

David Sacks, former PayPal COO and a seasoned tech investor, tweeted a photo of a simple sketch of the feedback loop that drives Uber’s...

There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester...

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have...

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design...

This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly...

pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being...

90 percent of users stop using an app just one week after downloading it. This is a particularly bleak reality for app owners who invest...

No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage...

Life is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that...

When he introduced it, Jobs positioned the device as three revolutionary products in one: a phone, an iPod and an internet device. Top...

From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no single formula, no...

In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of...

Facebook says the idea for adding Accelerated Mobile Pages and Apple News support to its Instant Articles toolkit came from frustrated...

Looking at my own lock screen, I see a handful of likes from social networks like Twitter, Facebook and Instagram. There are some...

There’s a good chance your AMP ad setup involved plugging in one or two programmatic exchanges, plus a paid link module at the bottom of...