Finally, the promise of location targeting is a reality…. so why aren’t more national brands using it? Here are five reasons why local...

Over the last three years, check-in and local search start-up Foursquare has become the face of location-based services. And while the...

Whether we like it or not, the mobile world is growing rapidly around us. There are over a million apps on the market and businesses...

In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media....

App-making is a good capacity to develop in your business, since the app market is in a big boom right now, and there are still plenty of...

Mobile is hot and shows no sign of moving off marketers’ priority list. Not only is there an enormous, diverse mobile audience that...

In my last column, we discussed the conundrum of achieving–and maintaining–optimal visibility in mobile app stores. It’s a delicate...

There are a variety of location-based data signals available to the mobile industry which have shaped a diverse landscape of products and...

In my last column, we discussed the dilemma of when to build a mobile web site vs. when to build a native mobile app.  I find this...

One of the most common problems I encounter in the course of my work is the issue of optimizing for mobile. If app-makers don’t optimize...

Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience and take mobile...

One of my favorites is, “What should I develop first — a mobile site or a mobile app?” It’s an easy question to answer, at least in most...

Mobile phones are, after all, phones, so it’s natural that they respond well to voice commands. So it’s no surprise that voice search has...

Marketers are all talking about the massive growth in mobile web access, both in the United States and around the world, but something...

Too many marketers are relying on clicks and CTR as mobile success metrics. While CTR has validity in PC search campaigns, clicks are a...

sound advice on URL structures for mobile so it makes perfect sense to follow-up on her excellent column with some additional thoughts on...

Why Use Analytics For Mobile? The main reasons to use analytics for mobile are the same as the reasons for using analytics on any...

recently reported 30 times the number of mobile pay-per-call ads in Q1 2012, when compared to Q1 2011. Since mobile devices are not only...

Most of these questions are topics of intense debate and few have an easy answer. When it comes to mobile, there is a lot of grey and...

According to 2011 survey data from JiWire, 63% of survey respondents said they were “more likely” to engage with ads relevant to their...