Mobile is one of the fastest growing mediums of our time. It seems every day some new technology or new development is being brought to...

When was the last time you scanned a QR code? Be honest. If it was in the last month, are you hooked? Yes, that was a rhetorical question...

Starting a new business venture can be a daunting experience, especially when introducing mobile products. You not only have to deal with...

Dorothy isn’t the only one who had to follow the Yellow Brick road to find her way home; we all need to follow a path to find our way to...

Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time,...

Content Strategy for Mobile, had not yet been released, so I relied on other resources when putting together material for the class....

There was a time when the worlds of search and display advertising were completely separate, given the emphasis on click-driven search...

Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new...

And now, the company newly renamed BlackBerry has set the stage for its devices and operating system to mount a comeback. Should, or how...

Marketing within the mobile world is still evolving around us. With new technology and a wider audience now participating in this market,...

Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am...

Website developers are aware of the importance of keywords and the significance of getting the right keywords integrated into their...

Interactive marketing professionals don’t just use mobile to reach their customers — they’re often avid users of the technology...

A few years ago, we were highlighting the use of the internet for the promotion of businesses and telling you how great it was to have...

Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you’re thinking, “why...

Mobile devices have increasingly become the go-to resource for consumers looking to make a near-term buying decision. In fact, our recent...

Unless you’ve been hiding under a rock during the last couple months, you know that Apple announced the new iPhone 5 back on September...

How much thought have you put into deciding which app store you should publish your Android app in? If the answer is none, don’t panic;...

Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search is...

Recently, most users of iPhones, iPads and iPods went on a downloading rampage — frantically upgrading to the then-just-released iOS...