New To Mobile SEO? 5 To-Dos To Help You Start 2014 With A Bang
Even though I made a resolution at the beginning of the year to stop talking about responsive web design and SEO, many readers asked me...
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Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts
While I plan to do another “trends” post in early January (see what I had to say for 2013), in this post, I’ve asked several of my...
Mobile Messaging: Essential Advice For A Successful Mobile Marketing Platform
If you have a roadmap for your mobile marketing initiatives (and you should), it must in almost all cases include a mobile messaging...
Will Measurement Shortfalls Hinder The Growth Of Multi-Screen Marketing?
Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of...
Top 5 Ways To Use Reviews For Better App Store Optimization (ASO)
App store optimization (ASO) is the process of improving an app’s rank in an app store for search results related to the app. It’s the...
Calls Are A Timeless Performance Metric
Consumers’ research and purchase patterns have been changing rapidly, keeping marketers on their toes as they modify multimedia ad...
Why Matt Cutts Is Wrong About Responsive Web Design
Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I’ve never...
E-commerce To M-commerce: Millennials, Mobile And Holiday Shopping
Are you ready for your mobile shopper? This is the question of the year. And while businesses continue to put off their websites’ mobile...
New TCPA Guidelines: What Do They Mean For Mobile Marketing?
By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act...
5 Reasons QR Codes May Not Be As Dead As We Think
It’s always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against...
Mobile Trends By The Numbers, Just In Time For The Holidays
Mobile is on the minds of brands and consumers everywhere. Innumerable stats point to the rise of mobile and the subsequent changes in...
What Mobile Behaviors Are Driving Broader Creative Trends?
Mobile devices have become an integral part of our lives. They’re with us as we run errands. They’re our companions and guides on our...
First Evidence Of Google Smartphone Ranking Penalty
In June of this year, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in...
Tapped-Out: Swipe-to-Engage Ads Will Save Mobile Advertising
Despite frequent headlines claiming that mobile ads are the future and the future is here, advertisers, audiences and publishers are...
A Marketer’s Guide To User ID Targeting — Part 2: Understanding Android ID & The Fu
Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs — especially...
Moms & Their Smartphones: Is mCommerce Becoming A Reality?
According to recent research conducted by Babycenter.com (and digested via eMarketer), smartphones have become the “go everywhere, do...
Showrooming: An Incentive To Create Terrific O-To-O Customer Experiences
It started innocently enough. A consumer went into a brick-and-mortar retail store, found a pair of shoes she loved and was prepared to...
Is Adaptive Web Design Or RESS Better Than Responsive Design For SEO?
Kudos to all of you smart marketers for keeping me on my toes. At SES San Francisco last week, I was asked three good questions that I...
3 Key iOS 7 Features Marketers Should Care About
Image via Apple On September 18, Apple rolled out its new mobile operating system, iOS 7. Described by Apple SVP of Design Jony Ive as...
Why Customer-Centric Mobile Optimization Matters
While perusing the latest and greatest stats on mobile adoption rates, I ran across recent report by the UK’s Internet Advertising...
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