If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have...

For business travelers, it’s easy to see why mobile access to discovery tools like Google Places, Yelp and Foursquare is so critical....

It seems that every time I ride the elevator at my office building, every one of my fellow riders has a mobile device out — checking...

How many of your daily tasks would be nearly impossible (or at least more difficult) without mobile devices, e-mail and the internet?...

Calls are in — in a big way. The adoption of mobile and ease of satisfying a near-immediate search need with a quick phone call have...

Okay, so the title’s not as catchy as James Carville’s famous rallying cry or even Aaron Strout’s recent usage of it on Marketing Land...

Take a look around any party, office or public event and you’ll see someone texting on their smartphone or checking Facebook on their...

Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion...

The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its...

If Santa hasn’t already gotten himself a smartphone, it’s about time he did. With US smartphone penetration now at nearly 65%, there is...

We know 2013 was the year that Google finally started to improve the smartphone search experience, warning webmasters and marketers about...

About a year ago, I wrote a post featuring 30 essential business apps for the smartphone. It was a fun post to write — and, even better,...

As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital...

Every day, marketers are finding new and innovative strategies to reach their target audience and build loyal relationships. Luckily,...

It’s 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop...

Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact,...

It’s that time again. That’s right, I’m talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart...

QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns...

Needless to say, digital marketers go where consumer interest is strong and, in 2013, that meant smartphones and tablets. There’s so much...

When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They’re...