5G won’t solve ad-supported video’s playback issues
Anticipation for 5G wireless has exploded into a full-on mania recently, with some wireless providers playing into the hype by laughably...
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In the battle for mobile engagement, branded apps hold untapped value
Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands...
Here’s why it is important to have a cohesive mobile customer experience
In the hyper-connected world we live in, it’s bewildering to see instances where brands activate lack-luster or even broken mobile...
3 key components of mobile audience marketing
The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the...
What the big mobile app players will be doing (more of) in 2019
As the number of apps available to mobile users continues to grow in 2019, we are going to see even more fierce competition among mobile...
5 hurdles RCS messaging has to overcome for universal adoption
Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message functionality...
2019 mobile marketing predictions from industry veterans
When was the last time you talked about electricity? Probably about as frequently as you wonder about the future of electricity (i.e.,...
In-app advertising has come a long way: Here’s why you should use it
Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides....
Why the local search marketplace would benefit from a super-app
complicated the path further as consumers spread their time and attention over a growing variety of devices and content. Yet there are...
Mobile is taking over the customer journey
With over 40 percent of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and...
Using push notifications for mobile app retention
And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or...
Brands, please stop ruining the consumer mobile journey with desktop experiences
a Deloitte study. And that number has remained steady for the past few years. Mobile isn’t just the first screen or the only screen —...
What mobile marketers really need to know about deep linking
I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for...
AMP: Do or die? Session recap from SMX West
The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project...
Mobile marketing: How to fulfill the app retention mandate
With all of the technological advancements in our back pockets, how did we arrive at a place where we’re actually losing the very people...
Measuring real-world foot traffic results from 3 quick-service restaurant campaigns
To get a sense of how events like this drive store visits, we set out to evaluate if these campaigns resulted in winning traffic from...
Four new search trends in mobile app discovery
Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study...
Empowered consumers are searching for the best and worst brands before they buy
The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s nothing new. We’ve...
The upcoming mobile app Monday: Be prepared
The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be...
Calling all marketers: Our top mobile marketing columns of the year
Mobile has come a long way since the iPhone made its debut in 2007, forever changing the way we look at our mobile devices. From voice...
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