The biggest hurdle is the fact that most people don’t use mobile apps unless one of three use cases is present: Rote activities (meaning...

For opted-in users, push notifications drove the average 90-day retention rate by 180 percent, with a 27.6 percent retention rate for...

Nonetheless, the announcement was unprecedented in one respect: Google ostensibly manages some 200 algorithms that govern how websites...

Apps on our phones still live in their own little silos. We use one app, jump out and go on to the next and there is little to no...

Bitly is going deeper into mobile. The Internet’s leading link shortener announced today that it’s offering brand marketers a way to...

Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company...

Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its...

Among the top 200 mobile apps only 22 percent are using “deep links” from their websites into their mobile apps. This is according to an...

Facebook’s App Link program, an open-source, cross-platform standard for linking on mobile devices, has been widely adopted since the...

This year at f8, Facebook announced AppLinks, a solution to link from app-to-app easily. This essentially gave marketers and developers a...

Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create...

Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for...