Pre-registration ads were among the new products and features announced Wednesday. Google made several product and feature announcements...

a Deloitte study. And that number has remained steady for the past few years. Mobile isn’t just the first screen or the only screen —...

I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for...

A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a...

Snapchat’s Lens Studio desktop app Snapchat’s Lenses have largely been responsible for popularizing augmented reality. Since the mobile...

Let’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right...

Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages...

Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy...

In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but...

Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too...

Some of the apps in Ibotta’s new app-to-app affiliate network Customers who make purchases of selected real-world products and services...

Today, Palo Alto, California-based Branch is releasing new products that it says are the first to provide “full-stack” solutions for deep...

Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using...

Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s...

I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best...

Adobe is out with several announcements this week that it hopes will make app creation and management easier for marketers. The key one...

SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app,...

mama_mia / Shutterstock.com Much of the growth in mobile can be attributed to apps. In its 2015 US Mobile App Report, comScore reports...

With the steady rise of mobile search, SEO practitioners these days need to consider how to optimize both their websites and apps for...

Google App Streaming became a reality today, and with it, a new era of Google pushing to create a “web of apps,” the ability to easily...