What could be more entertaining than an all-out battle for world dominance replete with power-hungry rulers, ever-changing alliances,...

Consumers repeatedly say in surveys that they want more personalization — but also more privacy. This is an apparent contradiction. But...

“All your code bases are belong us.” Let me modify that internet meme to sum up the big news from Microsoft’s Build developer conference...

Microsoft announced solid third-quarter fiscal results Thursday, coming out ahead of analyst expectations. Analysts had expected a somber...

Any good account manager knows that the world of search engine marketing (SEM) changes so quickly — with betas and trends and bugs and...

Microsoft announced Friday that it is changing the default setting for Do Not Track in future versions the company’s browsers. Do Not...

Thank goodness April Fools’ Day doesn’t happen until three months into the year – any earlier and Google wouldn’t have time to put...

Creating meaningful reports that readily showcase the performance of paid search initiatives is easier said than done. I’ve found that...

Last year, Yahoo began striking out on its own in mobile paid search, marking Yahoo’s first divergence from its search alliance...

Microsoft’s Bing Ads has plans to test native ads on MSN.com later in the year, extending beyond the search ads it delivers across the...

About a month after rolling out a set of vertical apps under the MSN banner, Microsoft is rolling out in-app advertising. The apps, which...

released Windows Ad Mediator, an extension to help Windows Phone app developers fill more ad inventory. The extension allows developers...

Wearables are here to stay. The question now is what’s the right design, feature set and price. Yesterday Microsoft made its opening...

Apple is the world’s top brand according to branding consultancy Interbrand. That’s followed by Google in the number two position, with...

Microsoft has redesigned its portal site MSN to make it more cross-platform and ad friendly as well as more personalized. It’s a...

Local knowledge is usually the most, er, knowledgeable. So if you are looking for the best place for tapas in Barcelona, Spain, or the...

new web user interface today. The refresh is designed to help marketers analyze and act on their campaigns more efficiently. And not by...

Microsoft posted its Q4 2014 revenue earnings report this afternoon, with $23.38 billion generated during the last quarter of its fiscal...

Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in...

Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The...