Fahad HMay 31, 20194 min readMarketing to the managed inbox: Why digital marketers need to own deliverabilityToday’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of...
Fahad HApr 15, 20142 min readGoogle Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bedupdated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email content...
Fahad HMar 27, 20142 min readUK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising ClaimsAdvertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that it amounted to...
Fahad HMar 21, 20147 min readHow Microsoft Scroogled Itself As The Defender Of Email Privacy Over GoogleFor just over a year, Microsoft has been attacking Google over email privacy. Consumers are getting “Scroogled” by a Google that doesn’t...
Fahad HJun 2, 20134 min readAs Yahoo Begins Scanning Email To Target Ads, Is It Next On Microsoft’s “Scroogled”Yahoo’s Terms Allow Email Scan & Targeting The folks at rival StartMail (which is not yet live) sent up the red flag. We got an email...
Fahad HMay 13, 20131 min readMicrosoft Calls On “SNL” Alum Schneider To Bash Google DocsIn a new series of ads, Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring...
Fahad HApr 23, 20132 min readOutlook.com VersaTile Ads DebutMicrosoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email...
Fahad HMar 5, 20134 min readThe Rise & Fall Of Microsoft’s “Scroogled” Petition Against GmailAt First, The Petition To Nowhere Last month, I covered how after the first week of its existence, Microsoft’s petition was seeing a...
Fahad HFeb 7, 20136 min readMicrosoft Attacks Gmail Over Privacy In Latest “Scroogled” Campaignattacked Google Shopping with a “Scroogled” campaign last November, Microsoft is back again. This time it goes after Gmail as an evil...
