Cutting the Complexity of Content Marketing Production
I like things simple, neat, explainable, and relatable. So here I stand in the complex world of online marketing amongst too many search...
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Cutting the Complexity of Content Marketing Production
I like things simple, neat, explainable, and relatable. So here I stand in the complex world of online marketing amongst too many search...
Conversions: Look Beyond Myths of Content Marketing Measurement
Too much talk about Facebook ‘likes’ and Twitter ‘followers’ is dumming down your analytics. If you were asked for the most important...
Conversions: Look Beyond Myths of Content Marketing Measurement
Too much talk about Facebook ‘likes’ and Twitter ‘followers’ is dumming down your analytics. If you were asked for the most important...
Best Practices…Mediocre Results
Why a hyper focus on measurement and incremental gains makes marketers average. Let’s talk about how a myopic focus on measurement can...
Best Practices…Mediocre Results
Why a hyper focus on measurement and incremental gains makes marketers average. Let’s talk about how a myopic focus on measurement can...
10 Must-Have Templates for Content Marketers
Planning template Do you have so many ideas but aren’t sure what you should tackle first? Here’s a spreadsheet you can use to prioritize....
10 Must-Have Templates for Content Marketers
Planning template Do you have so many ideas but aren’t sure what you should tackle first? Here’s a spreadsheet you can use to prioritize....
5 Steps to Using Data to Maximize Content Marketing ROI
One of the biggest challenges for content marketers is tying their activities to return on investment (ROI). Numerous case studies show...
5 Steps to Using Data to Maximize Content Marketing ROI
One of the biggest challenges for content marketers is tying their activities to return on investment (ROI). Numerous case studies show...
Actionable Analytics – All These Numbers, Now What?
I’ve had a number of clients tell me, “I looked in my Analytics for about three hours yesterday and it was really cool, but I don’t know...
Actionable Analytics – All These Numbers, Now What?
I’ve had a number of clients tell me, “I looked in my Analytics for about three hours yesterday and it was really cool, but I don’t know...
21 Real Blog Metrics Your Company Needs to Track
Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social...
21 Real Blog Metrics Your Company Needs to Track
Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social...
5 Ways to Measure Facebook Fan Engagement
As a CMI reader, your business is probably considering building out a Facebook fan page. Although Forrester Research predicts 2011 will...
5 Ways to Measure Facebook Fan Engagement
As a CMI reader, your business is probably considering building out a Facebook fan page. Although Forrester Research predicts 2011 will...
How to Calculate the ROI from Social Media Marketing
Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research...
How to Calculate the ROI from Social Media Marketing
Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research...
Content Marketing Success: Go on, Prove It!
If you’re anything like me (a loaded preposition), you’re enamored with measurement. For me, the possible reasons are many, but there has...
Content Marketing Success: Go on, Prove It!
If you’re anything like me (a loaded preposition), you’re enamored with measurement. For me, the possible reasons are many, but there has...
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