Fahad HNov 6, 20133 min readAffinity Data: Measuring Marketing Effectiveness Without Keywordsfinding the right keywords for content marketing. I loved reading and interacting with your feedback, but I am (not so) sorry to say that...
Fahad HNov 6, 20133 min readAffinity Data: Measuring Marketing Effectiveness Without Keywordsfinding the right keywords for content marketing. I loved reading and interacting with your feedback, but I am (not so) sorry to say that...
Fahad HNov 4, 20136 min readHow to Build A Scorecard to Measure Content Marketing EffectivenessMarketing technology advances have made it easier and more affordable to connect activities to outcomes, but marketers are largely...
Fahad HNov 4, 20136 min readHow to Build A Scorecard to Measure Content Marketing EffectivenessMarketing technology advances have made it easier and more affordable to connect activities to outcomes, but marketers are largely...
Fahad HOct 17, 20134 min read3 Content Optimization Questions That Google Analytics Can AnswerSo rather than jumping into an ocean of data and swimming around aimlessly, let’s use Analytics to do our analysis for us. Here’s what...
Fahad HOct 17, 20134 min read3 Content Optimization Questions That Google Analytics Can AnswerSo rather than jumping into an ocean of data and swimming around aimlessly, let’s use Analytics to do our analysis for us. Here’s what...
Fahad HOct 2, 20135 min read12 Ways to Measure Content Effectiveness After Google’s “Not Provided” Decisionmeasuring content effectiveness just a bit more challenging. Google in 2011 explained that it “will no longer report the query terms that...
Fahad HOct 2, 20135 min read12 Ways to Measure Content Effectiveness After Google’s “Not Provided” Decisionmeasuring content effectiveness just a bit more challenging. Google in 2011 explained that it “will no longer report the query terms that...
Fahad HSep 23, 20137 min readA Guide to Content Optimization with Performance TestingYou can’t. Without testing, you’re missing a vital frame of reference — how one piece of content performs against others. This key piece...
Fahad HSep 23, 20137 min readA Guide to Content Optimization with Performance TestingYou can’t. Without testing, you’re missing a vital frame of reference — how one piece of content performs against others. This key piece...
Fahad HSep 22, 20134 min readMeasure Your Content Marketing ROI with Call TrackingWhen it comes to proving content marketing ROI, marketers often try to drown executives in a sea of metrics, hoping the cumulative effect...
Fahad HSep 22, 20134 min readMeasure Your Content Marketing ROI with Call TrackingWhen it comes to proving content marketing ROI, marketers often try to drown executives in a sea of metrics, hoping the cumulative effect...
Fahad HJul 26, 20135 min readMeasuring Marketing Effectiveness: Are New Tools Your Best Strategy?measuring marketing effectiveness, virtually every content marketer and brand defines success in its own terms — based on its own...
Fahad HJul 26, 20135 min readMeasuring Marketing Effectiveness: Are New Tools Your Best Strategy?measuring marketing effectiveness, virtually every content marketer and brand defines success in its own terms — based on its own...
Fahad HJun 24, 20135 min read10-Question Content Curation Scorecard Every Content Curator Needs to Measure SuccessYet, in our era of limited time and budget resources, how do you measure the quality of your day-to-day and week-to-week content curation...
Fahad HJun 24, 20135 min read10-Question Content Curation Scorecard Every Content Curator Needs to Measure SuccessYet, in our era of limited time and budget resources, how do you measure the quality of your day-to-day and week-to-week content curation...
Fahad HJun 1, 20135 min readMeasuring the Impact of Your Content Marketing Strategy: The Pyramid ApproachWhen I used to sell custom publishing services for large B2B brands, I always asked the above question before signing a contract, because...
Fahad HJun 1, 20135 min readMeasuring the Impact of Your Content Marketing Strategy: The Pyramid ApproachWhen I used to sell custom publishing services for large B2B brands, I always asked the above question before signing a contract, because...
Fahad HFeb 3, 20134 min read8 KPIs Your Content Marketing Measurement Should Includeengagement and conversion rates. However, as content marketing takes the forefront in digital marketing tactics — especially for B2B and...
Fahad HFeb 3, 20134 min read8 KPIs Your Content Marketing Measurement Should Includeengagement and conversion rates. However, as content marketing takes the forefront in digital marketing tactics — especially for B2B and...
