If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Every time you use...

If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Every time you use...

Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program...

Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program...

Wonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your...

Wonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your...

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it...

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it...

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics:...

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics:...

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content...

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content...

Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let...

Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let...

That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If you walk into a...

That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If you walk into a...

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in...

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in...

You finally get the C-suite on board with implementing a content marketing program. Not just starting a blog or Twitter account, but...

You finally get the C-suite on board with implementing a content marketing program. Not just starting a blog or Twitter account, but...