From Tapjoy’s website Monetization platform Tapjoy is adding more advertisers to its dual service of mobile marketing and mobile...

Suppose a marketer knew what kinds of specific content might interest you, the way Netflix knows what movies you might like. That’s the...

Traditionally, customer service has been reactive. You have a question/problem about the product you might buy or have already bought....

Predictive lead scoring has become a common service for many marketers who want a better idea about which potential customers and current...

Salesforce is now offering a free team of experts to meet with retailers and set up a plan for how its Marketing Cloud can be utilized...

Usually, I’m reluctant to cover reports that point to solutions offered by the report’s sponsor. That’s the case with a new report, out...

Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating...

Since its win on the “Jeopardy” TV show, the powerful question-answering intelligence known as IBM Watson has been making its living...

Personalized notification platform Boomtrain announced today a new integration with Oracle’s Marketing Cloud that could make marketers’...

As always, skills are the fulcrum point for a career trajectory in changing times. For marketers, it’s all about the “building block”...

From the BeyondCore website For many marketers, the big obstacle in data analysis is that they’re not data scientists and don’t know the...

Salesforce is today enhancing its predictive powers by announcing Predictive Journeys for its Marketing Cloud. The company’s platform had...

Last week, Adobe announced the launch of its Audience Marketplace, where marketers can buy and sell user data for utilization in its...

Mintigo is today announcing a new B2B product that uses the customer intelligence from its predictive lead scoring to drive marketing...

As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good...

As marketers, we know the keys to our continued success lie with data. However, our challenge is in moving beyond the vague platitudes...

Unmetric’s purpose in life has been analyzing past social data and figuring out what your competitors are doing, so you can adapt your...

Unlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added...

On a roll, predictive marketing firm EverString is now adding a new demand generation tool to its arsenal. The San Mateo,...

If you’re a marketer, then you know the power of data. Never before have we had more access to more data than we do right now; and for...