Marketing technology firm Amobee, a subsidiary of Singtel, has launched Amobee Triggers to enable advertisers to activate campaigns in...

You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot topic in marketing planning...

In the beginning, marketing automation platforms grew other channels and tools around their core of email marketing. The basic mode...

A Rainbow Bagel. The makers of a new trend-forecasting platform claim they predicted the Rainbow Bagel before it was a thing. Santa...

Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the...

Marketers looking to personalize offers for customers have another option, with this week’s launch of Grey Jean Technologies’ new...

The Adobe Marketing Cloud logo, rendered as 3-D A lot of clouds are changing their shapes this week. Following Salesforce’s updates...

A visualization in EverString of a lookalike predictive segment EverString is becoming more self-service. The San Mateo, California-based...

Mobile deep-linking platform Deeplink has introduced what it’s calling AppWords Concierge. It operates like a chatbot, designed to engage...

6sense is now exposing more of itself. The San Francisco-based company announced today the launch of SearchSense, which it says is the...

The symbol of Signpost’s new Mia Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on...

You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers,...

Advertising, attributes and attribution, as depicted on the AdTheorent web site Like anything that purports to tell the future,...

If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on...

Digital marketers, accustomed to using software that helps them think about marketing, are now transitioning to a time when software will...

Keeping the customers or visitors you have is a marketer’s first priority. But what helps keep them? Today, mobile/desktop analytics firm...

Once upon a time, a business sold a product — often a physical product — to a customer. That was a completed sale, concluding a marketing...

With the rising adoption of machine learning and automation, a human touch becomes more important than ever. Companies that have figured...

Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become...

Email personalization is common these days, especially where rules are set for which kinds of emails — or even which parts of an email —...