Fahad HApr 27, 20171 min readOracle adds chatbots, smarter recommendation engine to its CloudsThis week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation,...
Fahad HApr 27, 20171 min readWhy B2B needs artificial intelligenceArtificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language,...
Fahad HApr 6, 20171 min readAI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & LeadspaceThere’s a veritable cornucopia of advanced targeting solutions for B2B marketers this week, with new announcements from Demandbase, Get...
Fahad HMar 30, 20171 min readAbsolutdata launches an AI-based decision-making platformAnalytics firm Absolutdata is evolving from a provider of predictive and evaluative marketing tools to a platform for decision-making. In...
Fahad HMar 29, 20171 min readThrough Affinity Solutions, brands can now target the purchase histories of customers from 4000 bankAffinity Solutions has made its living for nearly two decades by providing loyalty programs to credit and debit card holders through...
Fahad HMar 28, 20171 min readIBM’s Watson helps turbocharge Rocket Fuel with more brainpowerIBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial...
Fahad HMar 15, 20171 min readSalesforce explains why, when it has Einstein, it needs Watson’s intelligenceIBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson...
Fahad HMar 7, 20173 min readMachine learning is marketing’s futureWhen you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
Fahad HDec 16, 20161 min readThe death of predictionPrediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the...
Fahad HDec 5, 20161 min readAI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and EmarsysArtificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star. Several new...
Fahad HNov 17, 20161 min readCognitive marketing gets closer with Google’s expansion of its cloud-based machine learningThe growing availability of artificial intelligence-as-a-service took another step forward this week, as Google announced an expansion of...
Fahad HNov 7, 20161 min readNot to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its cloudsThe Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...
Fahad HOct 14, 20161 min readMicrosoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRMVersium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer...
Fahad HOct 7, 20163 min readOptimove adds an intelligent agent for self-optimizing marketing campaignsMarketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing...
Fahad HSep 26, 20165 min readWith brains like Einstein’s, who needs marketers?Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide...
Fahad HSep 20, 20163 min readGoogle’s acquisition of Urban Engines points to ‘The Internet of Moving Things’From the Urban Engines’ website The next major incarnation of Google Maps may be as a kind of “urban operating system.” That’s the vision...
Fahad HSep 19, 20164 min readSalesforce introduces Einstein — an AI layer for all its cloudsBokic Bojan / Shutterstock.com Einstein made his name, in part, by demonstrating a new understanding of the relationship between matter...
Fahad HSep 16, 20164 min readForrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customeMarketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says...
Fahad HSep 6, 20164 min readPokémon Go generates sales from visiting game players, but the data’s predictive value may be overraThe Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is...
Fahad HAug 17, 20162 min readPredictive scorer Infer unveils ‘first account-based behavior scoring’Infer’s visualization of its new Behavioral Account Scoring Infer makes its living by generating predictive scores about which...
