Oracle adds chatbots, smarter recommendation engine to its Clouds
This week, Oracle is livening up its Clouds with chatbots and other kinds of intelligent apps. First, it is bringing chatbot creation,...
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Why B2B needs artificial intelligence
Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language,...
AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace
There’s a veritable cornucopia of advanced targeting solutions for B2B marketers this week, with new announcements from Demandbase, Get...
Absolutdata launches an AI-based decision-making platform
Analytics firm Absolutdata is evolving from a provider of predictive and evaluative marketing tools to a platform for decision-making. In...
Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 bank
Affinity Solutions has made its living for nearly two decades by providing loyalty programs to credit and debit card holders through...
IBM’s Watson helps turbocharge Rocket Fuel with more brainpower
IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial...
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
IBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson...
Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
The death of prediction
Prediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes for the...
AI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys
Artificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star. Several new...
Cognitive marketing gets closer with Google’s expansion of its cloud-based machine learning
The growing availability of artificial intelligence-as-a-service took another step forward this week, as Google announced an expansion of...
Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
The Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...
Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM
Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer...
Optimove adds an intelligent agent for self-optimizing marketing campaigns
Marketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing...
With brains like Einstein’s, who needs marketers?
Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide...
Google’s acquisition of Urban Engines points to ‘The Internet of Moving Things’
From the Urban Engines’ website The next major incarnation of Google Maps may be as a kind of “urban operating system.” That’s the vision...
Salesforce introduces Einstein — an AI layer for all its clouds
Bokic Bojan / Shutterstock.com Einstein made his name, in part, by demonstrating a new understanding of the relationship between matter...
Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with custome
Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says...
Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overra
The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is...
Predictive scorer Infer unveils ‘first account-based behavior scoring’
Infer’s visualization of its new Behavioral Account Scoring Infer makes its living by generating predictive scores about which...
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