It’s an objectively scary time for brick-and-mortar retailers. This disruption is the acceleration of a shift years in the making, as...

It’s entirely possible that we’ll see this same volume of AI tech with applications in marketing in the near future as well, but many...

Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked...

I also have some thoughts about what’s coming in the new year. But I thought I’d change things up a bit and share what’s not going to...

But at the core of marketing are audiences, segments and people. And the better you know your audience, the better you can tailor your...

Over the last few years, analytics has grown in sophistication in a lot of ways. On the customer side, it’s changing in terms of how much...

Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability to reach the...

Is your online reputation fully optimized? Online reviews are a fundamental part of local search. That’s because 97 percent of consumers...

AI, machine learning and voice search. Privacy concerns over tracking and data collection have given way to demands for greater...

Augmented reality (AR) received immense attention in 2017 across the retail industry. As the technology became more refined, marketers...

Apologies in advance for the cynicism — maybe I woke up on the wrong side of the bed this morning, or the traffic was more frustrating...

If you find yourself nodding in agreement, the good news is, you’re in good company. About 90 percent of brands surveyed by Gartner have...

Year over year, this topic has become synchronous with the industry, and it’s now just another talking point alongside monthly budget,...

Targeting started in simpler forms. For example, an automaker aired a family-friendly car commercial during soap operas and a sports car...

Marketers would love to move their effectiveness needle up to 60 or 70 percent, but that would require three times the people and three...

Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and...

This year’s Dreamforce, taking place November 6-9, has the chance to be the best one yet. Why? Well, for starters, Salesforce has really...

Getting to that point hasn’t been easy, and improving on its recommendation system is an ongoing process. Netflix has spent well over a...

Remember just a decade ago when buzzwords like “mobile,” “social” and “the cloud” were still fairly new and exciting? These innovations...

But, while receiving a not-as-advertised fashion item can make for a funny story, when your business relies on something you can only...