But what if you’re a CMO of a company whose target audiences are marketers — leaders and practitioners who know your craft? With the...

Now, this isn’t a kumbaya session on “sales-marketing alignment” or a lecture on “breaking silos.” It’s a reality check for those of us...

Personalization has been an agenda item for marketers for years, but it’s not easy to achieve. Sure, you can build personas and create...

The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer...

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only...

For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines...

I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding...

It’s game over for the traditional customer journey. Today’s consumer has fragmented the ancestral sales funnel by wandering freely...

As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods...

The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to...

Well, I’m not that guy and these aren’t those predictions. While I’m confident that digital ad tech and martech are here to stay, I can’t...

Facebook-Google duopoly grew even more powerful, raking in half of global ad revenues this year, and more than 60 percent in the US,...

headline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to...

We know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline and revenue effort. However,...

Marketers are drowning in spreadsheets, especially marketers who are overseeing performance campaigns. Even those who have sophisticated...

Amazon (and now other retailers) are continuously adjusting just about everything regarding the shopping experience based on customer...

In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing landscape. But its...

A wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles...

Pervasive computing will become the norm. After all, Gartner predicts there will be 20 billion connected things in existence by 2020, up...

The billboard, television or email campaigns of yesteryear have transformed into in-app messages, chatbots and social memes. These are...