Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what...

What makes this so challenging is finding the right people with the right skill sets to build a strategic MO function. In this column,...

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era...

One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program...

Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and...

In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term...

GDPR), goes into effect at the end of this week (May 25, 2018). Under the regulation, all businesses that handle personal data about EU...

In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware,...

Consumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles — print, radio,...

The good news is that we have the ability to measure everything. The bad news is that we have the ability to measure everything. Whether...

Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...

Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that...

martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s...

This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are...

And while ABM can benefit from many of the tools in your total martech stack, to get the most out of what you have at your disposal, it’s...

But retailers still have a lot to gain by investing in the in-store experience, especially when it comes to brand exposure and collecting...

Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing...

E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography....

The charter for a regular marketing operations group is to improve the efficiency and effectiveness of marketing in people, processes,...

The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist...