Fahad HJan 17, 20192 min readWhat working with tech brands taught me about the future of agenciesFor agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related...
Fahad HJan 11, 20197 min readHere’s why you should get into the ABM gameThat’s how I’m starting to feel about ABM. It’s less about succeeding out of the gate and more about just doing it — and how our every...
Fahad HJan 9, 20194 min readABM is maturing, here are some tools to help build successful campaigns in 2019If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name. They stop by, welcome you back...
Fahad HJan 7, 20195 min readHere’s how marketers get motivated for the new yearWelcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what...
Fahad HJan 2, 20195 min readDigital marketing in 2019: Here’s where we’re headed this yearFrom the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past...
Fahad HJan 2, 20195 min readAI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyondThe digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. It’s tempting to look back...
Fahad HJan 2, 20195 min readHacking and phishing will increase in 2019: What digital marketers need to knowMost people with any knowledge of the online tech industry are aware that cybercrime is a significant problem, but far fewer understand...
Fahad HJan 2, 20193 min readEvolution of ad tech in 2019: Streaming services and content ownershipHeading into 2019, I predict this will be another year of consolidation across the media landscape. From IPG buying Acxiom Marketing...
Fahad HJan 2, 20193 min read3 ways marketing AI will advance in 2019Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in...
Fahad HDec 28, 20184 min readVoice-based AI means brands must take an omnichannel approach with consumersAI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more...
Fahad HDec 18, 20182 min readWhy smarter SSPs would be a boon to publishers and advertisersSupply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their...
Fahad HDec 17, 20184 min readBridging the gap between IT and marketing to improve martech collaborationsTechies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different...
Fahad HDec 5, 20184 min readThe best way to understand omnichannel is to work backwardImagine trying to drive around the U.S. with no directions, no GPS and no street signs. How frustrating would that be? America’s 2.7...
Fahad HNov 21, 20182 min readNo Credit: How advertisers miss 18% of conversionsMarketers have always known their total sales, but they’ve also always struggled to know what led to the sales. Which sales can be...
Fahad HNov 7, 20185 min readWalking the CX talkIn regards to customer-centricity, I am also observing a disturbing phenomenon – the chasm between “the talk” and “the walk.” Nowhere is...
Fahad HNov 1, 20184 min readMarketers must capitalize on the new wave of email innovationAdobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof...
Fahad HSep 27, 20182 min readVideo platform Innovid launches first multi-platform OTT video-ad composing toolInnovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many...
Fahad HSep 27, 20184 min readYour AI does not need tickets to the big gameOver the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to...
Fahad HSep 26, 20183 min readParse.ly, Notablist make internal data public to help marketers see beyond walled gardensThe tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making...
Fahad HSep 12, 20181 min readShared learning from the martech OASIS companies — Investment, innovation and integrationmarketing technology solutions from 6,242 vendors. This is a collection of many crowded sub-industries, given that “martech” covers...
