What working with tech brands taught me about the future of agencies
For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related...
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Here’s why you should get into the ABM game
That’s how I’m starting to feel about ABM. It’s less about succeeding out of the gate and more about just doing it — and how our every...
ABM is maturing, here are some tools to help build successful campaigns in 2019
If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name. They stop by, welcome you back...
Here’s how marketers get motivated for the new year
Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what...
Digital marketing in 2019: Here’s where we’re headed this year
From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past...
AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond
The digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. It’s tempting to look back...
Hacking and phishing will increase in 2019: What digital marketers need to know
Most people with any knowledge of the online tech industry are aware that cybercrime is a significant problem, but far fewer understand...
Evolution of ad tech in 2019: Streaming services and content ownership
Heading into 2019, I predict this will be another year of consolidation across the media landscape. From IPG buying Acxiom Marketing...
3 ways marketing AI will advance in 2019
Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in...
Voice-based AI means brands must take an omnichannel approach with consumers
AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more...
Why smarter SSPs would be a boon to publishers and advertisers
Supply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their...
Bridging the gap between IT and marketing to improve martech collaborations
Techies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different...
The best way to understand omnichannel is to work backward
Imagine trying to drive around the U.S. with no directions, no GPS and no street signs. How frustrating would that be? America’s 2.7...
No Credit: How advertisers miss 18% of conversions
Marketers have always known their total sales, but they’ve also always struggled to know what led to the sales. Which sales can be...
Walking the CX talk
In regards to customer-centricity, I am also observing a disturbing phenomenon – the chasm between “the talk” and “the walk.” Nowhere is...
Marketers must capitalize on the new wave of email innovation
Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof...
Video platform Innovid launches first multi-platform OTT video-ad composing tool
Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many...
Your AI does not need tickets to the big game
Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to...
Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens
The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making...
Shared learning from the martech OASIS companies — Investment, innovation and integration
marketing technology solutions from 6,242 vendors. This is a collection of many crowded sub-industries, given that “martech” covers...
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