Are you the master of your martech domain? Many of today’s marketers might be hesitant to respond in the affirmative, given the current...

I used to consider myself a pretty good Googler. No, I never worked at Google — I mean that I was good at using Google to find things....

If marketing technology had a spirit animal, it would probably be the bunny rabbit. In 2011, there were perhaps a...

The End of Marketing as We Know It by Sergio Zyman, former Coca-Cola chief marketing officer, was one of the most influential books I...

We’re 8 weeks away from this year’s MarTech Conference in San Francisco, and I’m very excited about how it’s shaping up. There are so...

In the Economist Intelligence Unit “Rise of the Marketer” report, 478 CMOs and senior marketing executives were asked how they plan to...

As you shore up your digital marketing plans for 2015, there are likely many technologies you’re thinking about deploying to generate...

In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help...

This year, it has grown to 1,876 in categories ranging from native advertising to SEO to analytics and more. If you want to view the...

A former boss of mine once opined that all marketers are “technophobes” — arguing that if technology applications were not extremely...

The most exciting developments in marketing today are happening at intersections. For instance, a growing profession of marketing...

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up...

Ad International Academy of Design & Technology A colleague and I recently investigated a product that would allow us to change the...

During a recent onsite visit in San Francisco, I asked the CMO for a major tech company how many separate marketing technologies her...