Fahad HFeb 18, 20154 min readAre You Committing The 7 Sins Of Martech?Are you the master of your martech domain? Many of today’s marketers might be hesitant to respond in the affirmative, given the current...
Fahad HFeb 9, 20155 min readThe Challenge Of Searching For (& Marketing) Marketing TechnologyI used to consider myself a pretty good Googler. No, I never worked at Google — I mean that I was good at using Google to find things....
Fahad HFeb 6, 20154 min readIs Marketing Technology The Emperor’s New Clothes?If marketing technology had a spirit animal, it would probably be the bunny rabbit. In 2011, there were perhaps a...
Fahad HFeb 4, 20155 min read5 Marketing Technology Challenges Every Business Must SolveThe End of Marketing as We Know It by Sergio Zyman, former Coca-Cola chief marketing officer, was one of the most influential books I...
Fahad HFeb 3, 20153 min read50 Fascinating Marketing Tech Companies, All In One RoomWe’re 8 weeks away from this year’s MarTech Conference in San Francisco, and I’m very excited about how it’s shaping up. There are so...
Fahad HJan 28, 20151 min readStudy: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming YearsIn the Economist Intelligence Unit “Rise of the Marketer” report, 478 CMOs and senior marketing executives were asked how they plan to...
Fahad HJan 21, 20155 min readWhen To Deploy A Tag Management Solution: 8 ScenariosAs you shore up your digital marketing plans for 2015, there are likely many technologies you’re thinking about deploying to generate...
Fahad HJan 13, 201519 min readThe Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For MarketersIn online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help...
Fahad HJan 12, 20154 min readNumber Of Martech Companies Doubles To 2,000 In 2015This year, it has grown to 1,876 in categories ranging from native advertising to SEO to analytics and more. If you want to view the...
Fahad HDec 4, 20143 min read5 Ways To Embrace Your Inner Marketing TechnologistA former boss of mine once opined that all marketers are “technophobes” — arguing that if technology applications were not extremely...
Fahad HDec 3, 20144 min readMarketing Technology Innovation Thrives In The IntersectionsThe most exciting developments in marketing today are happening at intersections. For instance, a growing profession of marketing...
Fahad HNov 24, 20143 min read4 Google Chrome Extensions For Digital MarketersGoogle Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up...
Fahad HNov 11, 20143 min readHow To Ensure Your Marketing Tech Investments Address Business NeedsAd International Academy of Design & Technology A colleague and I recently investigated a product that would allow us to change the...
Fahad HNov 7, 20144 min readWhy You Need A Marketing Technology StrategyDuring a recent onsite visit in San Francisco, I asked the CMO for a major tech company how many separate marketing technologies her...
