Fahad HJun 10, 20153 min readMarketers, It’s Time To Stop And StandardizeSource: www.lucascobb.com As marketers, we are expected to be creative — the brains behind the next big campaign to help differentiate...
Fahad HJun 9, 20154 min readAvoid The Martech Wormhole: Tips For Integration So You Can Focus On The CustomerWe all try to put our focus on the customer. Of course we do. But all marketers know that between them and the customer sits layer after...
Fahad HJun 8, 20153 min readAccount-Based Marketing: New Buzzword Or New Reality?There’s no shortage of reasons why ABM is attractive to B2B companies. Companies practicing ABM have better alignment with sales, often...
Fahad HJun 3, 20154 min readBig Data Gets Bigger With The Apple Watch And The Internet Of ThingsApple’s debut of the Apple Watch stirred not just enthusiasm, but a bone fide firestorm, with pre-orders reaching nearly a million in...
Fahad HJun 3, 20153 min readDigital Forecast: A Data-Protection Storm Is Brewing In EuropeIf you are like me and keep a close eye on all things related to the future of digital media, then you may remember a conversation from...
Fahad HMay 27, 20154 min readWhat Marketing Agencies Can Learn From HubSpot’s GrowthIn December 2008, I found myself sitting in a conference room with HubSpot co-founders Brian Halligan and Dharmesh Shah, along with one...
Fahad HMay 26, 20153 min readWhat Every CMO Should Know About Marketing AutomationMarketing automation for many marketers has become a utility. Emails are sent to prospects, and customers and leads are stored within the...
Fahad HMay 8, 20153 min readMarketing’s New Customer Nerve Center: Marketing OperationsPreviously, marketing operations was the “island of misfit toys,” as described by Sirius Decisions’ Craig Moore at the Marketing...
Fahad HMay 6, 20154 min readStop Building Marketing Platforms For MarketersYet despite the proliferation of these technologies, the marketing stack is still largely disconnected from critical aspects of that...
Fahad HMay 5, 20154 min read5 Ways To Master “Marketing-As-A-Service” Platforms For Account-Based MarketingAccount-based marketing — the practice of marketing to an individual or prospect as an audience of one — is gaining efficacy with the...
Fahad HApr 10, 20153 min readWhy Media Spend Is Burning A Hole In The CMO’s PocketPhoto by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending,...
Fahad HApr 8, 20154 min readData Collection Of The Future: Going Beyond The TagThe U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband...
Fahad HApr 2, 20154 min readDon’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech BlueprintsDay 1 of MarTech San Francisco didn’t disappoint. Well, there were a couple disappointments; you know, the presentations that drone on...
Fahad HApr 1, 20155 min read20+ Resources For Building Tech-Savvy Modern MarketersThousands of marketing technology products clutter the landscape, with new solutions emerging daily to disrupt the status quo. The...
Fahad HMar 31, 20152 min readAs Martech Blossoms, Don’t Forget What It’s For, Scott Brinker WarnsIt’s springtime in the world of marketing technology (martech), and boy, are things blossoming, with more growth and investment in the...
Fahad HMar 31, 20153 min readTips For Selecting The Right Predictive Intelligence Solution“In today’s cross-channel digital world, prospects are self-educating. Seventy percent of the buyer’s journey takes place before a...
Fahad HMar 18, 20153 min read“Heavy Martech” Usage Soars, Giving Tag Management A Big BoostThe ROI of Tag Management, 2015 Edition,” (registration required) there is clearly an explosion in the development and use of marketing...
Fahad HMar 11, 20154 min readMarketers’ Balancing Act Between Value And PrivacyThe White House Summit on Cybersecurity and Consumer Protection kicked off this past February with a research symposium hosted by...
Fahad HMar 4, 20155 min readThe Missing Piece Of Marketing Automation That Could Change EverythingThe art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data...
Fahad HMar 3, 20153 min readWhy You Need Content & Martech To Work TogetherWithin the typical marketing organization, the people responsible for marketing technology (Martech) and those running Content Marketing...
