As an optimist, I always start the year thinking about how to improve. I saw 2015 as a great year for innovations in marketing...

Forecasting the top tech trends has become a New Year’s rite of passage, but there’s no mystery about what will be one of the most...

The beginning of a new year brings resolutions, new beginnings, and for many marketers, a fresh look at their strategies to reach and...

Lost in all of the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of...

It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize...

State of Digital Marketing Analytics in the Top 500 Online Retailers” (registration required), my colleague Amardeep Singh and I found...

Most often in these situations marketers are desperate, and the effort is often accompanied by a deep discount or other incentive that...

The use of data is becoming more and more sophisticated, and third-party companies no longer have a data monopoly. More data is now held...

In many ways, marketing technology is what separates digital marketers from traditional marketers, in that nothing happens in the digital...

Demand marketers have been working hard to be the driving force behind marketing’s shift to revenue and customer acquisition. They have...

The most exciting phrase to hear in science, the one that heralds new discoveries, is not “Eureka!” but “That’s funny…” — Isaac Asimov...

The marketing holy grail of “right person, right message, right place, right time” has never been closer to becoming a reality. So why,...

As always, skills are the fulcrum point for a career trajectory in changing times. For marketers, it’s all about the “building block”...

push notification, take an extra second to look at the message that pops up. At first glance, it probably looks simple enough — a hundred...

This shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve...

Ever feel like your marketing strategy starts off in perfect tune and slowly drifts off-key as the months roll by? Ever wish you could...

marketing automation has been bought and implemented already. According to Gleanster, 84 percent of top-performing companies reported...

Long gone are the days when the sales organization was the primary revenue driver. Today, marketing is a critical piece of the business....

As marketers, we know the keys to our continued success lie with data. However, our challenge is in moving beyond the vague platitudes...

When was the last time you had a discussion about ROI for content marketing? If you’re involved in content marketing, you probably have...