Managing a marketing automation campaign shouldn’t require a computer science degree
I stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of...
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Martech: What happens when you’ve been over-served?
We all know the phrase, “too much of a good thing.” And in reality, too much of a good thing can turn into a bad thing. This can...
Is your marketing organization struggling with the pace of digital? “Hacking Marketing”
Disclosure: “Hacking Marketing” was written by Scott Brinker, who is the program chair of MarTech: The Marketing Technology Conference....
Achieve sweet success with marketing segmentation
No matter how big or small your company or department is, to achieve success in today’s environment, you need to get personal with your...
MarTech Conference: Vendor roundtable on the future of martech
As the MarTech Conference headed down the final stretch earlier this week, conference chair Scott Brinker moderated a panel called “A...
MarTech Conference: 10 myths martech vendors tell
Why do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing...
MarTech Conference: Ultimate guide to building a martech stack
Travis Wright speaks about building a martech stack at MarTech. Travis Wright, Chief Marketing Technologist for CCP Global, had his work...
How using Zapier coupled with Pipedrive revolutionized our lead management process
I am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...
CMOs flex IT purchasing muscle, but is that a good thing?
There’s been a lot of buzz about the rapidly expanding IT spending power of marketing departments, and specifically, chief marketing...
Is it time to “cut the cord” on traditional web analytics? 4 questions to ask
When Coca-Cola set out to up its data management game and learn more about its customers, the company looked to “cut through the digital...
4 tips to break into the C-suite and become a chief marketing technology officer
As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the...
What “human-in-the-loop computing” means for marketers
Even in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours in the day...
We Marketers Aren’t As Automated As We Think
With pressure to improve efficiencies and hit KPIs, it’s been a no-brainer for marketers to adopt technology and embrace automation. The...
Achieving Hyper-Segmentation To Reach Personalization At Scale
With the rising adoption of machine learning and automation, a human touch becomes more important than ever. Companies that have figured...
Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy
Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the results of...
Cracking The Black Box of Digital Measurement: Mobile Apps
Since the dawn of web measurement in the late 1990s, digital marketers have been a notoriously analytics-focused bunch, living their...
Correlation Or Coincidence: The Race For Causation In 2016
For marketers, 2015 was the year we figured out that buzz and sentiment were as likely to lead us astray as to offer insights that move...
Marketing Funnels And Buyer Journeys: What Are We Arguing About?
All marketers by now understand that customer experience should be a business’s main priority. This isn’t anything new. And this...
Cutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP)
Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in...
Need New Marketing Tech? Make Sure You Look Under The Hood
We don’t do much these days without the help of technology. Even the office coffee machine has some kind of software in it. Our reliance...
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