Fahad HApr 4, 20163 min readManaging a marketing automation campaign shouldn’t require a computer science degreeI stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of...
Fahad HApr 1, 20164 min readMartech: What happens when you’ve been over-served?We all know the phrase, “too much of a good thing.” And in reality, too much of a good thing can turn into a bad thing. This can...
Fahad HMar 31, 20165 min readIs your marketing organization struggling with the pace of digital? “Hacking Marketing” Disclosure: “Hacking Marketing” was written by Scott Brinker, who is the program chair of MarTech: The Marketing Technology Conference....
Fahad HMar 29, 20163 min readAchieve sweet success with marketing segmentationNo matter how big or small your company or department is, to achieve success in today’s environment, you need to get personal with your...
Fahad HMar 24, 20163 min readMarTech Conference: Vendor roundtable on the future of martechAs the MarTech Conference headed down the final stretch earlier this week, conference chair Scott Brinker moderated a panel called “A...
Fahad HMar 24, 20163 min readMarTech Conference: 10 myths martech vendors tellWhy do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing...
Fahad HMar 22, 20163 min readMarTech Conference: Ultimate guide to building a martech stackTravis Wright speaks about building a martech stack at MarTech. Travis Wright, Chief Marketing Technologist for CCP Global, had his work...
Fahad HMar 22, 20168 min readHow using Zapier coupled with Pipedrive revolutionized our lead management processI am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was...
Fahad HMar 18, 20163 min readCMOs flex IT purchasing muscle, but is that a good thing?There’s been a lot of buzz about the rapidly expanding IT spending power of marketing departments, and specifically, chief marketing...
Fahad HMar 16, 20163 min readIs it time to “cut the cord” on traditional web analytics? 4 questions to askWhen Coca-Cola set out to up its data management game and learn more about its customers, the company looked to “cut through the digital...
Fahad HMar 10, 20164 min read4 tips to break into the C-suite and become a chief marketing technology officerAs tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the...
Fahad HMar 9, 20165 min readWhat “human-in-the-loop computing” means for marketersEven in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours in the day...
Fahad HMar 4, 20163 min readWe Marketers Aren’t As Automated As We ThinkWith pressure to improve efficiencies and hit KPIs, it’s been a no-brainer for marketers to adopt technology and embrace automation. The...
Fahad HMar 1, 20164 min readAchieving Hyper-Segmentation To Reach Personalization At ScaleWith the rising adoption of machine learning and automation, a human touch becomes more important than ever. Companies that have figured...
Fahad HFeb 24, 20163 min readData Danger: How The Wrong Campaign Metrics Can Break Your Mobile StrategyLet’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the results of...
Fahad HFeb 12, 20164 min readCracking The Black Box of Digital Measurement: Mobile AppsSince the dawn of web measurement in the late 1990s, digital marketers have been a notoriously analytics-focused bunch, living their...
Fahad HFeb 9, 20165 min readCorrelation Or Coincidence: The Race For Causation In 2016For marketers, 2015 was the year we figured out that buzz and sentiment were as likely to lead us astray as to offer insights that move...
Fahad HFeb 5, 20163 min readMarketing Funnels And Buyer Journeys: What Are We Arguing About?All marketers by now understand that customer experience should be a business’s main priority. This isn’t anything new. And this...
Fahad HFeb 1, 201610 min readCutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP)Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in...
Fahad HJan 29, 20163 min readNeed New Marketing Tech? Make Sure You Look Under The HoodWe don’t do much these days without the help of technology. Even the office coffee machine has some kind of software in it. Our reliance...
