The Internet of Things (IoT) is set to unleash a tidal wave of data, with 22 billion connected devices by 2018, supporting the...

The marketing stack holds great value, but let’s face it: It takes a long time to get off the ground, and it’s only as smart as the data...

Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the...

For B2B demand marketers, media has until recently been synonymous with impressions, maybe clicks and hopefully, leads. Historically,...

One of the most basic of those tools is a marketing automation platform. Regardless of size, longevity or customer makeup, over half of...

ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s...

Imagine the ultimate online shopping experience: An hour after you search online for a pair of shoes for an upcoming event, your favorite...

There’s no denying that the consumer has been at the center of marketing’s ecosystem for decades — but only in “theory.” As marketers, we...

If anything typifies the ambitions of modern marketers, it’s the “O” word — omnichannel. We give much lip service to this common goal of...

As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars are pouring into sports sponsorships as major brands hope...

The rate at which an innovation loses its competitive advantage accelerates every year. This is what I call the “velocity of...

If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered,...

Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are...

A few weeks ago, I had a chance to spend some time in London to discuss the impact of technology on Account-Based Marketing (ABM). I’m...

Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The...

“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may...

For those who thought privacy might recede as an issue with the new pact hammered out between the US and the EU, recent news from Europe...

I’ve always been a believer and practitioner of targeted selling strategies, urging sales to focus on their “top 20” accounts versus...

The digital advertising industry is no stranger to keeping up with new advances, but many are struggling with today’s most important...

If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous quote: “Half the money I spend on...