One of my favorite stops when I come to our company’s headquarters is a restaurant in Scottsdale, Arizona, called “Cold Beers &...

No website is an accident; everything has been tested thoroughly to deliver optimal outcomes, especially in online retail. The problem is...

In July, Gartner Research analysts introduced the CDP into its “Hype Cycle for Digital Marketing and Advertising, 2016.” And although...

Research indicates that 85 percent of US online consumers like to give repeat business to e-commerce companies that resolve their issues...

are shifting. The driving forces behind these shifts seem to be that people today are managing multiple screens (sometimes...

While it may seem obvious that marketing technology makes companies more efficient, making the wrong choices, especially in favor of...

First, the limitations of email standards and client software mean we don’t often get to push the envelope, technically speaking....

lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of athletic transcendence — and...

Years ago at Adobe, we tried to create a category called “Network Publishing.” It was a great idea. That nobody else got. Without any...

Moz and Raven Tools decided to go back to the future and focus on search engine optimization (SEO) tools. This after having expanded into...

In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, face-to-face events account...

marketing technology, refers to the technology-based initiatives and tools that assist marketers. Some are in the cloud, while others...

Recently, Insightly (my employer), worked with TechValidate, an independent third party, to conduct a survey of creative professionals,...

Personalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of...

You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot topic in marketing planning...

Two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategies by the end of 2017, according...

We’ve all been to office parties where someone ordered pizza — but what about the ones where they go for lowest common denominator pizza?...

If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a digital hub, you ask?...

Of all the tricks in the predictive analytics bag, purchase intent can be one of the most exciting, mostly because in the digital world,...

Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal...