The battle for the consumer’s share of mind and wallet gets more complex every day. And to win, companies are looking to transform their...

Party planning is a great way to think about account-based marketing (ABM). When you invite people to a party, no matter the size, you...

With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens...

It’s self-evident that designing and delivering a product or service that your customers want to use is the best route to business...

Replaceable. How many of you hear that word in the back of your mind when you read the term “artificial intelligence,” in reference to...

Marketing attribution continues to provoke many discussions, theories and debates these days. As stated in the intro to Christi Olson’s...

Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so...

Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent...

The digital talent war continues as demand for data-driven marketing professionals soars to new heights. Wired announced the war for...

I just returned from a holiday exploring Peru and the “lost city” of the Inca Empire, Machu Picchu. If you are a student of history, like...

From within the whirlwind of working day to day in one of the fastest-moving industries around, it can often be hard to step back and...

Marketing automation, the experts say, is complex. It involves getting segmentation correct, maintaining a clean database and building...

marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple...

Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to...

But some things remain constant each year: Technology gets smarter, and marketers, digital enthusiasts and consumers get more...

Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these...

context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value...

This shift started with the realization that there is no “average” customer. Customers have different behaviors and preferences — and...

The Rio Olympics broke records, but not just for athletic performance or medal counts. The 17-day event was trumpeted as the most...

If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something...