A marketer’s guide to the California Consumer Privacy Act
In 1972, California voters amended the California Constitution to include an important principle noticeably absent from both the state...
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Here’s how to stand out in a crowded streaming service market
You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who...
From martech silos to an omnichannel stack
From top-heavy to bottom-heavy Your investments in WCM, marketing automation and social engagement technologies were not made in...
Marketing operations as the agent of change
One of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing...
Reimagining classic ad campaigns for a multi-screen world
Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl...
Be prepared for broader tracking prevention adoption to shake up adtech
When you live in an earthquake state, you’re highly attuned to things that don’t matter elsewhere. You’re aware, for example, of the open...
Privacy, a year later: How the GDPR has affected AI-powered marketing
It’s been almost a year since the EU’s General Data Protection Regulation (GDPR) went into effect. The goal of the regulation? To help EU...
MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts
Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at...
Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketin
Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading...
The martech stack fallacy: It’s not about technology
Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on...
Why people are essential to B2B marketing success
If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought...
The new age of ‘customer’ data
The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said...
Why agencies are feeling ‘meh’ about automation
When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72...
Why developers should play a big role in your next marketing campaign
Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and...
Embracing automation and maximizing SEO performance
Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority...
A strong central stack of technology begins with the CMO
There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth...
Cybersecurity for marketers: Teamwork is key to protect data
There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level...
Here’s why marketers should care about Microsoft’s Cortana
Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products...
The digital natives are restless
The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding...
3 reasons chatbots are transforming the automotive industry
Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses...
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