In 1972, California voters amended the California Constitution to include an important principle noticeably absent from both the state...

You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who...

From top-heavy to bottom-heavy Your investments in WCM, marketing automation and social engagement technologies were not made in...

One of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing...

Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl...

When you live in an earthquake state, you’re highly attuned to things that don’t matter elsewhere. You’re aware, for example, of the open...

It’s been almost a year since the EU’s General Data Protection Regulation (GDPR) went into effect. The goal of the regulation? To help EU...

Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at...

Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading...

Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on...

If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought...

The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said...

When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72...

Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and...

Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority...

There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth...

There was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level...

Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products...

The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding...

Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses...