In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This...

It’s not a shock to say that chief marketing officers (CMOs) today are likely spending significant time on tech solutions management...

From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a digital...

Account-based marketing (ABM) is a trending topic in B2B marketing, building in popularity over the past few years. In 2016, more than 70...

In late January, Amazon made the announcement that they are looking into how to monetize their Echo and Dot smart home devices through...

We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial...

Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The...

Marketers sometimes get a bad rap for not understanding the basics of the products we sell. You know, the idea that marketing is the easy...

As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches and rethink their customer...

Until six or seven years ago, econometric models offered the best way to measure multi-touch attribution. These methodologies, like MMM...

Over the past four years, the role of chief marketing officers has changed. Once, CMOs led small silos that focused on growing business...

As we’re all experiencing, the division between Marketing and IT has been rapidly shrinking over the past couple of years. Today,...

There’s a great cartoon by Tom Fishburne that cuts right to the quick. A marketer is detailing “Al,” a targeted buyer persona:...

Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs....

Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs....

Last week, Marketo’s Chief Executive Officer (and my boss), Steve Lucas, introduced a bold new concept: the Engagement Economy. This is a...

I have bad news for anyone trying to market to me. There’s a high probability I don’t see your emails. You might have the perfect...

The modern landscape of media, advertising and technology — “MAdTech” — has become increasingly muddled. The means by which marketers...

Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and...

If you have read the annual prediction articles in the last few years, one of the prominent projections you’ve likely seen is, “This is...