Alexander Supertramp / Shutterstock.com With the explosion of technology in the digital space, customer expectations and website...

Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the kitchen. Marketers are working with multiple...

Nearly a decade into the marketing automation (MA) revolution, we’ve developed a crop of B2B marketing professionals who have built...

Picture it: Boston, 2017. You’re sitting in the crowded airport waiting for your flight, trying to kill some time before your flight to...

Marketing automation is on the rise. The reason? Marketing automation vendors are promising accelerated revenue and improved ROI (return...

I’ve said before that robots are the gatekeepers to your customers. And by “robots,” I really mean “software.” Consider this: Algorithms...

Marketers must be, by nature, adaptive. Our practice today looks much different from the way it did five years ago, and it will look even...

There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how...

Artificial intelligence has been making headlines over the last 12 months in domains like health care, finance, face recognition and...

Privacy is a complex issue, and opinions on the subject often depend on the perspective it is viewed from. I’m a passionate privacy...

The media storm around ad blocking may appear to have subsided somewhat, but the obstruction this phenomenon has implanted in the online...

In the digital marketing world, the concept of messaging largely revolves around email, SMS and push. And no matter how far we’ve come in...

“Hate” is a harsh word. And yet I’ve heard it used by several marketers referring to the email service provider (ESP) that they’ve...

I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months,...

While much has been said about complementary media strategies, the secret to making it truly work is cross-channel attribution. And to...

Generating, acquiring, serving and delighting customers has become the ultimate team effort for B2B organizations. This effort doesn’t...

Last December, Starbucks announced “My Starbucks Barista,” a virtual barista for its mobile app that enables customers to place orders...

From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now...

Think about the dozens of channels that you have to manage for any given marketing campaign. Web, email, in-product messaging, social,...

Artificial intelligence — once the rarefied domain of big-name, ambitious projects like Google’s self-driving car or IBM’s Watson — is...