Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level...

Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue...

Amazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more...

Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the year; and your only options to...

I previously covered why marketers should demand transparency from their partners. Transparency is an unstoppable force because it roots...

Depending upon what side of town I’m on, it’s 74 times the value of the home team, the Chicago White Sox, or 37 times the value of the...

What was once taken for granted as free access and unfettered distribution to brands’ audiences is now increasingly being charged for....

According to TechTarget, the marketing definition of personalization is “a means of meeting the customer’s needs more effectively and...

As I wrote recently in MarTechToday, most AI in marketing applications are focused on B2C use cases, many of which we’re very familiar...

People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its...

Consolidation is inevitable, no doubt, but I suggest that ad tech is evolving. Anyone who says that ad tech is dying is simply looking in...

ever-changing user preferences and platform features. All of this can make automation (the idea of “set it and forget it”) feel like a...

Many speculate that Amazon did so to thwart the mounting offensive from traditional retailers. As the news of the Amazon/Whole Foods deal...

But when it comes to the collaboration between sales and marketing — which often is effectively nonexistent — it’s amazing how many...

Last month, I wrote about the potential unifying power of SiriusDecisions’ Demand Unit Waterfall as a strategic concept — bringing all...

In short, when it comes to data, many of us feel like we’re in a dysfunctional relationship, and it’s time for a little couples...

We now live in a customer-first world. Consumers today have their choice of countless companies within nearly every conceivable niche,...

5,000 martech companies — but how many “new” businesses are simply pre-existing companies pivoting their position to become a “martech...

according to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital initiatives. Marketers are also...

Just last month, SiriusDecisions unveiled its new Demand Unit Waterfall, which provides an innovative framework for managing leads across...