Don’t worry, marketers. Robots won’t replace you… yet.
Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While...
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3 ways intent data is getting better for B2B marketers
But quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017:...
Why the marketing campaign is dead and what should replace it
noted on Mashable: WhatsApp built its massive audience with no traditional advertising or marketing. They just created an awesome app and...
Martech enablement series: Part 2 — The race team analogy
Welcome to Part 2 of: “A Nine-Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process to building a...
5 ways to ramp up your digital media measurement
Gartner 2016-2017 CMO Spend Survey. Digital is a leading force, and 65 percent of marketers in the survey said they would be increasing...
Why great creative is more important than ever
Cannes Lions, the international festival celebrating creativity in communications, entertainment, design and tech. Like me, most people...
Natural language processing 101
With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to...
The future of AI marketing applications in retail
Over the past few years, e-commerce has been slowly and steadily transformed by artificial intelligence (AI). The world has watched...
3 ways to tap into AI to get more results
Big data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling,...
Martech enablement series : Part 1 — What is ‘martech enablement?’
Welcome to Part 1 of this series: “A Nine-Part Practical Guide to Martech Enablement.” This series will outline a process to building a...
Demystifying AI: Understanding the human-machine relationship
The artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and...
Affiliate is more than a platform
When I look at the affiliate business, I see it has truly grown in prominence over the last 10 years. Today, affiliate marketing gives...
How to bridge the gap between brand and direct response marketing
The metrics used to measure these initiatives reflect this disparity. Brand marketers focus on sentiment, engagement, interaction, equity...
The impact of GDPR on marketing technology and cybersecurity
Beginning on May 25, 2018, the General Data Protection Regulation (GDPR) will place responsibility for honoring those rights in the hands...
Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations...
A way to think about modern CRM
When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of...
Martech and ad tech: Challenges and opportunities
The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a...
LEGO logic rocks marketing automation
I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...
Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to dr
Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave:...
How to approach your B2B marketing like an NFL quarterback
As a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching a quarterback...
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