Fahad HAug 18, 20172 min readDon’t worry, marketers. Robots won’t replace you… yet.Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While...
Fahad HAug 17, 20173 min read3 ways intent data is getting better for B2B marketersBut quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017:...
Fahad HAug 16, 20172 min readWhy the marketing campaign is dead and what should replace itnoted on Mashable: WhatsApp built its massive audience with no traditional advertising or marketing. They just created an awesome app and...
Fahad HAug 15, 20173 min readMartech enablement series: Part 2 — The race team analogyWelcome to Part 2 of: “A Nine-Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process to building a...
Fahad HAug 15, 20173 min read5 ways to ramp up your digital media measurementGartner 2016-2017 CMO Spend Survey. Digital is a leading force, and 65 percent of marketers in the survey said they would be increasing...
Fahad HAug 14, 20171 min readWhy great creative is more important than everCannes Lions, the international festival celebrating creativity in communications, entertainment, design and tech. Like me, most people...
Fahad HAug 11, 20172 min readNatural language processing 101With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to...
Fahad HAug 9, 20173 min readThe future of AI marketing applications in retailOver the past few years, e-commerce has been slowly and steadily transformed by artificial intelligence (AI). The world has watched...
Fahad HAug 9, 20172 min read3 ways to tap into AI to get more resultsBig data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling,...
Fahad HAug 8, 20173 min readMartech enablement series : Part 1 — What is ‘martech enablement?’Welcome to Part 1 of this series: “A Nine-Part Practical Guide to Martech Enablement.” This series will outline a process to building a...
Fahad HAug 8, 20174 min readDemystifying AI: Understanding the human-machine relationshipThe artificial intelligence of today has almost nothing in common with the AI of science fiction. In “Star Wars,” “Star Trek” and...
Fahad HAug 7, 20173 min readAffiliate is more than a platformWhen I look at the affiliate business, I see it has truly grown in prominence over the last 10 years. Today, affiliate marketing gives...
Fahad HAug 3, 20172 min readHow to bridge the gap between brand and direct response marketingThe metrics used to measure these initiatives reflect this disparity. Brand marketers focus on sentiment, engagement, interaction, equity...
Fahad HAug 2, 20173 min readThe impact of GDPR on marketing technology and cybersecurityBeginning on May 25, 2018, the General Data Protection Regulation (GDPR) will place responsibility for honoring those rights in the hands...
Fahad HAug 2, 20172 min readBeware the Ides of Martech: 6 adages to heed as you begin using martech in earnestpublished a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations...
Fahad HAug 1, 20173 min readA way to think about modern CRMWhen viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of...
Fahad HJul 28, 20171 min readMartech and ad tech: Challenges and opportunitiesThe industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a...
Fahad HJul 28, 20171 min readLEGO logic rocks marketing automationI love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that...
Fahad HJul 27, 20171 min readUrge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drPredictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave:...
Fahad HJul 26, 20171 min readHow to approach your B2B marketing like an NFL quarterbackAs a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching a quarterback...
