Fahad HSep 5, 20173 min readThe duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?from $59.6 billion to $72.5 billion) last year, according to the Interactive Advertising Bureau. You also may have heard the bad news:...
Fahad HSep 5, 20172 min readThe new attribution challenge: Understanding how marketing and sales work togetherbiggest challenges marketers face. I’ve experienced this firsthand in my role as VP of marketing at AdRoll; I’m responsible for reporting...
Fahad HSep 1, 20173 min readThe 5-step approach to becoming an analytical marketerBuyer personas — no longer built in the “set it and forget” way — are constantly evolving to better understand consumer behaviors....
Fahad HSep 1, 20172 min readCapturing dark social activity can help brands avoid data commodificationprogrammatic maturity are everywhere, no longer just in aggregate spend figures. We see it as more and more brands buy into the...
Fahad HAug 31, 20172 min readWhy real-time attribution is (mostly) irrelevant, and what to do insteadThe allure of real-time makes sense. We operate in real time these days, at work and at home, answering calls and emails as they come in,...
Fahad HAug 31, 20172 min readLookalike modeling breathing new life into old channelsWhat is new is the dazzling variety of ways in which digital marketers are deploying lookalike modeling techniques to enhance the return...
Fahad HAug 30, 20173 min readHow AI and image recognition are transforming social media marketing3.25 billion photos a day on the world’s biggest social platforms, including Facebook, Instagram and Snapchat. In 2012, that number was...
Fahad HAug 30, 20173 min readA martech wish list: Where marketing clouds need to goemail service providers (ESP) or push platforms. They all were designed around a particular customer and set of use cases, and their...
Fahad HAug 29, 20172 min readMartech enablement series: Part 4 — Building the teamImage credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of “A Nine Part Practical Guide to Martech Enablement.” This is a...
Fahad HAug 29, 20175 min read5 tools to take your marketing automation to the next levelAutomation helps companies save time, scale faster and reduce the damage caused by human error in their customer acquisition pipelines....
Fahad HAug 28, 20172 min readGet into the email automation gameIn my experience, the way a marketing automation program is conceived and set up often dooms it to failure. Such a failure doesn’t...
Fahad HAug 28, 20172 min readNavigating the crowded seas of marketing technology solutions2016 edition of his Marketing Technology Landscape Supergraphic. They had every right to: The list of marketing technology companies...
Fahad HAug 25, 20172 min readInfluencers vs. thought leaders and the rise of image analyticsWhenever a new medium has emerged, certain people have always risen above the masses with uniquely suited methods and ideas to get the...
Fahad HAug 24, 20173 min readMeet today’s CMO: Multisport athlete regularly entering the landscape, the underlying technologies have evolved to follow an increasingly complex buyer journey and assist...
Fahad HAug 24, 20172 min readDemand gen tunnel vision: Why your company probably needs to invest in brandingAnd yet, despite the huge proliferation of powerful enablers, there remains a reality we should stay cognizant of: As human beings, we’re...
Fahad HAug 23, 20173 min readThe one martech metric that really matters: Customer lifetime valueWhat is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to...
Fahad HAug 22, 20172 min readThe 3 undisputed truths about lead nurturinglanding page optimization, content marketing and more. When the water gets murky, nurturing your leads is the next step in the marketing...
Fahad HAug 22, 20173 min readMartech enablement series: Part 3 — Assembling your team membersImage Credit: EvrenKalinbacak / Shutterstock.com Welcome to part 3 of “A Nine Part Practical Guide to Martech Enablement.” This guide is...
Fahad HAug 21, 20173 min readTime: Marketers’ most precious resource & ways to maximize itmartech to scope and implement, and endless stuff to get done to execute against second-half 2017 pipeline and revenue targets. What...
Fahad HAug 21, 20172 min readHow the Internet of Things changes everythingIn fact, BI Intelligence, in a 2015 report, estimated that more than 34 billion devices will be connected to the internet globally by...
