Fahad HJul 13, 20181 min readKeeping up with the pace of advertising, MRC proposes updates to its ad verification guidelinesupdates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...
Fahad HJul 13, 20181 min readReport: Companies increase martech spend but struggle to keep up with the speed of its growthThe “State of Marketing Technology 2018: Maximizing the Value of Martech Innovations” surveyed 300 marketing professionals at all levels...
Fahad HJul 11, 20181 min readForrester announces a new Customer Experience Cloud, plus two acquisitions to power itResearch firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud,...
Fahad HJul 10, 20182 min readReport: Most consumers think companies aren’t doing enough to protect their datanew research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...
Fahad HJul 6, 20181 min readDespite marketers’ optimism about new privacy laws, massive data breaches continue to rock conWith the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Fahad HJul 3, 20182 min readFacebook reminds developers deadline for app reviews is less than a month awayFacebook is reminding developers that in order to keep access to a number of APIs, the app review deadline is August 1. Developers...
Fahad HJul 3, 20182 min readReport: Feds widen scope of Facebook/Cambridge Analytica scandal probetargeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources...
Fahad HJul 2, 20181 min readNew Forrester report: ‘Speech analytics has found its voice with AI’Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago....
Fahad HJun 29, 20181 min readWhy MediaMath ‘unjoined’ the Ad ID ConsortiumAbout a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as...
Fahad HJun 29, 20181 min readNow that GDPR is here, what do US companies do if they have a breach?data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...
Fahad HJun 29, 20181 min readGoogle announces Google Marketing Platform Partners programImage: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google...
Fahad HJun 25, 20181 min readTraditional TV rolls with the times, remains a viable entertainment channel to both viewers and adveYes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever...
Fahad HJun 25, 20182 min read5 Tips to Choosing Your Winning Business Domain NameBack Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...
Fahad HJun 21, 20181 min readReport: Marketing leaders aren’t keeping up with the speed of dataon the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
Fahad HJun 19, 20181 min readEvrythng launches a blockchain-utilizing orchestration hub for consumer productsBlockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and...
Fahad HJun 18, 20182 min readUnilever stops working with digital media influencers who buy followersUnilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at Cannes. “At best it’s...
Fahad HJun 15, 20182 min readHow to determine if you’ve been hit by negative SEOHave you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we...
Fahad HJun 14, 20182 min readReducing the time it takes to write meta descriptions for large websitesSometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the...
Fahad HJun 13, 20181 min readIAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...
Fahad HJun 11, 20181 min readGoogle bows to publisher pressure to uncap vendor limit for its CMP, Funding ChoicesThe tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
