updates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...

The “State of Marketing Technology 2018: Maximizing the Value of Martech Innovations” surveyed 300 marketing professionals at all levels...

Research firm Forrester is announcing this week that it is evolving its CX (customer experience) Index into a real-time CX Cloud,...

new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...

Facebook is reminding developers that in order to keep access to a number of APIs, the app review deadline is August 1. Developers...

targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources...

Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago....

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as...

data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...

Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google...

Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever...

Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...

on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...

Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and...

Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at Cannes. “At best it’s...

Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we...

Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the...

A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...

The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...