The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its...

It’s been two months since the Supreme Court ruled that states can now introduce legislation that will require e-tailers above a certain...

Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...

Segment’s visualization of its product stack Segment took another step Thursday toward becoming the data steward for brands using...

Google’s two-year-old free reporting and data visualization platform, Google Data Studio, is now generally available. Integrations and...

Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of...

But what must marketers know before taking the leap? “I think the terms [like AI and machine learning] are used super loosely and that...

SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning...

But despite its promise, less than half (38 percent) of the 250 U.S. businesses surveyed for Dun & Bradstreet’s Sixth Annual B2B...

Twitter unveiled a new audio-only broadcast feature for users of its platform and Periscope on Friday. Periscope engineer Richard Plom...

Spoiler alert: There are a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies. Innovation and...

In May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...

As the number of martech companies putting out their shingles hits critical mass, many organizations are taking a look at how they can...

GDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...

Online survey platform SurveyMonkey filed to go public last week, asking for the ticker symbol SVMK. Founded in 1999, the company lets...

Today Pandora has changed that. The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them...

reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...

survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in...

Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That...

blog post on Wednesday. Facebook first mentioned plans for the tools in July; its Creative Shop team unveiled a framework called Create...