In May 2016, Google unveiled Data Studio, a free data visualization tool that allows anyone to create reports with graphs, charts,...

Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of...

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...

If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a...

Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today...

A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the...

If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation,...

Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of...

Facebook announced last week it is opening its Audience Network SDK Beta Program, giving app developers and publishers early access to...

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...

The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that...

Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark...

Last May, the Interactive Advertising Bureau (IAB) Tech Lab began releasing for comment a new framework to set up a kind of “ingredients...

Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a...

Source: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and...

If you can remember back to the time in the last century before Adobe launched its PDF, software-constructed documents were fickle things...

David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do,...

Exposure data refers to information about ad campaign measurement, such as where the ads were served and to whom. The group’s tracking...

Overall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base. Desktop programmatic display...

strategic partnership that will provide new tools for Salesforce developers, including its first mobile SDK, and developer training to...