It’s that time of the year again. The Stackies 2019: Marketing Tech Stack Awards are now open for entries. The Stackie Awards are given...

Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining...

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams...

Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts...

WordPress founder Matt Mullenweg announced on Monday that the latest version of the WordPress platform — 5.0, which features the...

Source: AdStage. An example of leads data available in AdStage Join. Does this scenario sound familiar? Marketing rejoices in all the...

Bombora provides B2B marketers with data about which companies are ready to buy their products. They develop those insights by tracking...

This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from...

If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM...

The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will...

Buying a car these days often involves extensive online research before visiting a physical dealership. That’s a key reason why...

Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on...

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...

Nobody likes the idea of being “marketed to,” but developers especially are inherently allergic to marketing. Try traditional marketing...

Suppose you’re a motel chain with lots of franchises across the US. Ad campaigns, search results or web site calls-to-action direct the...

A few years ago, nobody had heard of customer data platforms (CDPs). Now we are in peak hype cycle and it seems lots of vendors want to...

Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from...

Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship...

(Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to...