The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...

For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...

Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...

Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with...

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...

Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...

Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...

CBS is offering national advertisers packages that bundle its linear broadcast and digital stream versions of Super Bowl LIII on February...

As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what...

Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...

On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...

LinkedIn announced on Wednesday a new “Interest Targeting” feature in Campaign Manager that will allow advertisers to target ads to the...

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...

There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are...

RE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is...

Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...

MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...

As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...

A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For...