Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
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IAB names direct-to-consumer brand to board seat for first time
For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
Facebook introduces household income targeting based on US ZIP code averages
Why you should care The new ad targeting feature will allow marketers to direct ads to people within specific income brackets and...
Two months in, Facebook Attribution gets mixed reviews
In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the...
CBS packaging Super Bowl LIII digital stream spots with linear
CBS is offering national advertisers packages that bundle its linear broadcast and digital stream versions of Super Bowl LIII on February...
CDP Optimove adds ability to test campaign strategies
As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what...
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
BI provider Qlik buys Crunch Data and its bot
On Wednesday, business intelligence provider Qlik made conversation a permanent way for marketers to access its data by announcing the...
LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’
LinkedIn announced on Wednesday a new “Interest Targeting” feature in Campaign Manager that will allow advertisers to target ads to the...
What is identity resolution?
Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...
How are marketers using IoT in 2019?
There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are...
RE/MAX rolls out new DIY video capability for agents
RE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is...
What is attribution modeling?
Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...
3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...
Cision buys Falcon.io, adding social management features to its earned media stack
A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For...
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