Sometimes, you just want simple answers to simple questions. What’s working with my social media efforts? What isn’t? Buffer, the popular...

In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help...

Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. I'm just gonna throw it out there;...

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up...

Adobe and Nielsen have announced they’re teaming up to measure content consumption — including online television and digital video —...

Self-service digital ad management platform, AdStage, today, announced support for Twitter Ads as well as features for agencies and large...

As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago,...

Hootsuite’s social management platform is about to add a powerful tool for businesses that use social media for customer service: the...

We wondered what this development would do to strategic collaboration between brand, agency and publisher. We worried that it would...

The ability to send relevant emails is based on access to quality data. Data are usually integrated either in real-time (using an API...

Image source: Bizible One of the great challenges of B2B marketing can arise when marketers don’t have a view into whether leads turn...

Over the last 15 years, marketers have seen an explosion in the number of digital marketing tools available to them, from a few dozen...

Tag management is a buzzword right now, but it’s not one of those vaporware phenomena. In this case, the buzz is legit. The tag...

Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...

data showing that time spent with mobile apps now (amazingly) represents 51 percent of all digital media time. Brands, retailers and...

Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference...

CEO Howard Lerman told AdWeek, “This is the last round before we go public.” Led by Insight Venture Partners and including Marker LLC...

The new look Hootsuite comes with simple beta content discovery and publishing tool for pro or enterprise users that makes finding and...

As I’ve said in previous columns, marketers can no longer rely on their communication skills alone to get the job done. They must become...

Today, Origami Logic released its new Marketing Intelligence Platform to help enterprises aggregate and analyze their online marketing...